Understanding Multimedia
MANAGEMENT OF INFORMATION
Multimedia and Information
Aims To define data, information, communication, digital data To define Multimedia and explore it's importance in business and management
Question: How can the owner of a pub or cocktail bar or the manager of a train station make money by understanding the effects that music has on people? To introduce the Internet To make the distinction between "multimedia for business" and "business for multmedia"
Content
What is Multimedia ?
Definition: Multimedia is the seamless integration of all the different media of human communication plus Interactivity - in our case to deliver information. Still images Video Animation Sound Text INTERACTIVITY
Using the above definition: what is not multimedia?
Advantages of using Multimedia over a single medium of communication
The multimedia revolution that we have today is the result of a learning theory explored in at the beginning of the 20th Century and the facilities brought to us by modern IT technologies such as the Personal Computer, theCompact Disk and the Internet.
The learning theory supports that:
"we remember 30% of what we see, 20% of what we hear, 10% of what we read and 40% of what we do." Visualisation Better Understanding Emotional/Psychological Impact Memory Retention Effective delivery of information/entertainment
Uses of Multimedia Education / Business Training / Client Training (infomercials) Advertising Marketing (collecting information as well as delivering) Improving the Human Computer Interface (HCI) Entertainment Point of Sale Business Communication
The Problems of using multimedia Complex Design. What is a bad design? What is the effect of a bad design? Vast amounts of computer data Fast rate changing technology A lot of Expertise (Credits at the end of a movie.) large Cost
The Internet What is the Internet? What is the difference between
Multimedia and Information
Aims To define data, information, communication, digital data To define Multimedia and explore it's importance in business and management
Question: How can the owner of a pub or cocktail bar or the manager of a train station make money by understanding the effects that music has on people? To introduce the Internet To make the distinction between "multimedia for business" and "business for multmedia"
Content
What is Multimedia ?
Definition: Multimedia is the seamless integration of all the different media of human communication plus Interactivity - in our case to deliver information. Still images Video Animation Sound Text INTERACTIVITY
Using the above definition: what is not multimedia?
Advantages of using Multimedia over a single medium of communication
The multimedia revolution that we have today is the result of a learning theory explored in at the beginning of the 20th Century and the facilities brought to us by modern IT technologies such as the Personal Computer, theCompact Disk and the Internet.
The learning theory supports that:
"we remember 30% of what we see, 20% of what we hear, 10% of what we read and 40% of what we do." Visualisation Better Understanding Emotional/Psychological Impact Memory Retention Effective delivery of information/entertainment
Uses of Multimedia Education / Business Training / Client Training (infomercials) Advertising Marketing (collecting information as well as delivering) Improving the Human Computer Interface (HCI) Entertainment Point of Sale Business Communication
The Problems of using multimedia Complex Design. What is a bad design? What is the effect of a bad design? Vast amounts of computer data Fast rate changing technology A lot of Expertise (Credits at the end of a movie.) large Cost
The Internet What is the Internet? What is the difference between