U29 - P1 and M1 
Unit 29: Understanding
Retailing
Objectives of the Unit
1. Know the structure of the retail industry
2. Understand the role of retailing in the distribution of goods and services
3. Understand the sales and service functions in retailing
4. Know how the retail sector responds to internal and external change.
What is retailing?
1.
Types and formats of retailers
New brand of retailing...
Classification of Retailers
Analysing the retail environment
Retail positioning map (p.166)
One method of analysing a retail market is to use a retail positioning map. Here’s an example:
High Price
Waitrose
Sainsburys
High quality
Morrisons
Low quality
Aldi
Lidl
Low price
What types of ownership do retailers have?
Ownership
P1
Unit 29 – The
Assignment – P1
For this task you are required to carry out some research and prepare a presentation that can be used as a reference document for others. The presentation should describe the structure and organisation of the retail industry and include the following: The different types and formats of retailers operating in the UK industry.
•
The major trends in the industry (including trends in the number of different retailer types).
●
•
The rationale for location and store sizes.
●
•
The current trends in sales and profitability.
•
Employment characteristics of the sector.
You should also have speaker’s notes and might include visual materials to illustrate your work
●
2.
The rationale for location and store sizes Out of town shopping centres
Sales area and product strategy
Store type
Product strategy
Supermarkets, superstores, hypermarket
Very large stores which sell a full range of food and non-food products. Supermarkets are stores with at least 200m² of sales area, using self-service methods and having at least 3 checkouts.
Superstores have 2,500m² of sales area space and car parking facilities. Hypermarkets are large superstores that have 5,500m² of sales area.
Retailers which concentrate on selling large
Retailing
Objectives of the Unit
1. Know the structure of the retail industry
2. Understand the role of retailing in the distribution of goods and services
3. Understand the sales and service functions in retailing
4. Know how the retail sector responds to internal and external change.
What is retailing?
1.
Types and formats of retailers
New brand of retailing...
Classification of Retailers
Analysing the retail environment
Retail positioning map (p.166)
One method of analysing a retail market is to use a retail positioning map. Here’s an example:
High Price
Waitrose
Sainsburys
High quality
Morrisons
Low quality
Aldi
Lidl
Low price
What types of ownership do retailers have?
Ownership
P1
Unit 29 – The
Assignment – P1
For this task you are required to carry out some research and prepare a presentation that can be used as a reference document for others. The presentation should describe the structure and organisation of the retail industry and include the following: The different types and formats of retailers operating in the UK industry.
•
The major trends in the industry (including trends in the number of different retailer types).
●
•
The rationale for location and store sizes.
●
•
The current trends in sales and profitability.
•
Employment characteristics of the sector.
You should also have speaker’s notes and might include visual materials to illustrate your work
●
2.
The rationale for location and store sizes Out of town shopping centres
Sales area and product strategy
Store type
Product strategy
Supermarkets, superstores, hypermarket
Very large stores which sell a full range of food and non-food products. Supermarkets are stores with at least 200m² of sales area, using self-service methods and having at least 3 checkouts.
Superstores have 2,500m² of sales area space and car parking facilities. Hypermarkets are large superstores that have 5,500m² of sales area.
Retailers which concentrate on selling large