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U Drive Transport Case Study

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U Drive Transport Case Study
U Drive Transport
Memo
To: Mr. Donald Douglass/President of U Drive Transport
From: Marketing Associate cc: Mr. Donald Douglass/President; Ronald Abrahams/CEO of U Drive Transport
Date: July 26, 2014

Re: Global Marketplace for Expansion: Australia

Attention: Mr. Donald Douglass and Mr. Ronald Abrahams, as well as all stockholders for U Driver Transport. After much research and evaluating of information pertaining to the country of Australia, I believe that Australia will be an impeccable candidate for the next location for Global Expansion for U Drive Transport. There are six factors of the external environment that Australia possessed that made this decision possible. These six factors are: Social factors, Demographic …show more content…
This conclusion is based upon mainly the economic strength and the Technological External Environmental factors of this country. Australia has economic stability to patron the U Drive Transport business, along with their impressive Demographics. The Technological factors are strong as well, they have the modern technology that would withstand the requirements of a new business entering into their country, for example: U Drive Transport. Being that Australia also plays an active role in the World Trade Organization expresses to a business like U Drive Transport that this country already has the experience and the knowledge of the business world. There is definitely more information that could be acquired about this fantastic country that has shown signs of very strong potential for the new expansion location for U Drive Transport. Within this Memo, I am also requesting not only should Australia be considered to be the next location but I …show more content…
We have all learned from Hurricane Katrina that natural disasters do occur.
The U.S. Census International Data Base is located at: http://www.census.gov/population/international/data/idb/informationGateway.php

Economic External Environmental Factors (Textbook Pages: )
Opportunities: The Australian economy has experienced continuous growth and features low unemployment, contained inflation, very low public debt, and a strong and stable financial system. By 2012, Australia had experienced more than 20 years of continued economic growth, averaging 3.5% a year. Demand for resources and energy from Asia and especially China has grown rapidly, creating a channel for resources investments and growth in commodity exports.

Threats: The United States just experienced a recession, this would be the only cause for Australia’s successful economy growth. That would be a recession, and this has been known to happen to the best of countries, it happened to the United States so it could happen to any
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