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Organisation Structure of Big Bazar logistics. In 2008, Big Bazaar opened its 100th store, marking the fastest ever organic expansion of a hypermarket. The first set of Big Bazaar stores opened in 2001 in Kolkata, Hyderabad and Bangalore. The group’s speciality retail formats include supermarket chain – Food Bazaar, sportswear retailer...
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Big Bazaar Marketing
“MARKETING STRATEGY OF BIG BAZAAR” TARGET AUDIENCE: * Big Bazaar targets higher and upper middle class customers. * The large and growing young working population is a preferred customer segment. * Targets specifically working women and home makers who are the primary decision makers...
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Big Bazaar
In India, that advantage goes to “Big Bazaar.” It has brought about many changes in the buying habits of people. It has created formats which provide all items under one roof at low rates, or so it claims. In this project, we will study its marketing strategies. Big Bazaar’s main competitors are other...
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Promotional Strategies of Big Bazaar Palakkad customer. There is always a ‘first mover advantage’ in an upcoming sector. This advantage goes to “BIG BAZAAR” in India. It has brought about many changes in the buying behavior of people as Big Bazaar provides all items in one roof at low rates. The consumer’s preferences are changing &...
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Zara
Relationship Management Strategies For sustained success, Customer Relationship Management strategy must be aligned with the organization's mission, purpose and business strategies. CRM strategies are iterative processes; as the organization advances so to will the CRM strategy. If developing successful...
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