Twelve Key Concepts of Airasia
1.0 INTRODUCTION The organization that our group had chosen is AirAsia. AirAsia is Asia’s leading airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through our innovative solutions, efficient processes and a passionate approach to business. Together with associate companies, AirAsia X, Thai AirAsia and Indonesia AirAsia, AirAsia is set to take low-cost flying to an all new high belief, “Now Everyone Can Fly”. The parts consists of company background, vision, mission, objectives and goals, strategies, identity, image, reputation stakeholder, public, market, issues, communication, conclusion, and recommendation.
2.0 COMPANY BACKGROUND AirAsia is one of the businesses that have successfully adopted leadership through operational effectiveness and efficiency. The cost advantages have enabled AirAsia to become the Aisa’s leading low fare airline. Established on 12 December 2001, AirAsia has been such a big phenomenon in airline industry especially in Asia. By using a simple but strong slogan “Now Everyone Can Fly”, AirAsia has successfully positioned itself in customer’s mind. The leading low fare airline in the Asia, AirAsia has been expanding rapidly since 2001, to become an award winning and the largest low cost carrier in Asia. Through their philosophy of “Now Everyone Can Fly”, AirAsia has sparked a revolution in air travel with more and more people around the region choosing AirAsia as their preferred choice of transport. As AirAsia continuously strives to promote air travel, they also seek to create excitement amongst their guests with their range of innovation and personalized service.
3.0 12 KEY CONCEPT 3.1 VISION
1) To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.
2)
2.0 COMPANY BACKGROUND AirAsia is one of the businesses that have successfully adopted leadership through operational effectiveness and efficiency. The cost advantages have enabled AirAsia to become the Aisa’s leading low fare airline. Established on 12 December 2001, AirAsia has been such a big phenomenon in airline industry especially in Asia. By using a simple but strong slogan “Now Everyone Can Fly”, AirAsia has successfully positioned itself in customer’s mind. The leading low fare airline in the Asia, AirAsia has been expanding rapidly since 2001, to become an award winning and the largest low cost carrier in Asia. Through their philosophy of “Now Everyone Can Fly”, AirAsia has sparked a revolution in air travel with more and more people around the region choosing AirAsia as their preferred choice of transport. As AirAsia continuously strives to promote air travel, they also seek to create excitement amongst their guests with their range of innovation and personalized service.
3.0 12 KEY CONCEPT 3.1 VISION
1) To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.
2)