Tv Consumer Behavior Report (2011)
Highlights from the
TV & video consumer trend report 2011
About this report
TV has been an integral part of people’s lives since the 1940s, providing consumers with news, information and entertainment. In other words, the medium has a long history of providing people with topics of conversation. Today, TV is arguably more important than ever – at least, this is implied when you see what people are discussing online or look at traffic data for fixed and mobile networks. At the same time, TV is evolving. In addition to scheduled broadcast programs, we now have video on demand, internet TV, 3D TV and TV applications. Today’s TV experience is richer than ever before. This enhanced experience comes from improved image quality, more content and the explosion of social media. These factors have changed the way we consume TV. Ericsson became aware of this evolution early on. We have studied how people consume TV since 2004. The 2011 TV and Video Consumer Trend Report is based on both quantitative and qualitative research methods. More than 13,000 interviews, representing the opinions of 400 million consumers, were conducted in June– August 2011 in 13 countries: the US, the UK, Germany, the Netherlands, Austria, Spain, Sweden, Russia, South Korea, China, Taiwan, Brazil and Australia. This quantitative approach was complemented by 22 in-depth, in-home interviews with families in three countries: Germany, Sweden and the US. This document outlines some of the highlights of our findings.
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AndErs ErLAndsson is in charge of the research for Ericsson’s annual TV and Video Consumer Trends report. He has studied consumer behavior, TV and media since 2005. He is a frequent speaker at industry conferences. His favorite TV shows are Eureka and The Big Bang Theory.
ConsumerLab is a knowledge-based organization that provides consumer insight to influence strategy, marketing and product management in the Ericsson Group. Its knowledge helps operators develop attractive
TV & video consumer trend report 2011
About this report
TV has been an integral part of people’s lives since the 1940s, providing consumers with news, information and entertainment. In other words, the medium has a long history of providing people with topics of conversation. Today, TV is arguably more important than ever – at least, this is implied when you see what people are discussing online or look at traffic data for fixed and mobile networks. At the same time, TV is evolving. In addition to scheduled broadcast programs, we now have video on demand, internet TV, 3D TV and TV applications. Today’s TV experience is richer than ever before. This enhanced experience comes from improved image quality, more content and the explosion of social media. These factors have changed the way we consume TV. Ericsson became aware of this evolution early on. We have studied how people consume TV since 2004. The 2011 TV and Video Consumer Trend Report is based on both quantitative and qualitative research methods. More than 13,000 interviews, representing the opinions of 400 million consumers, were conducted in June– August 2011 in 13 countries: the US, the UK, Germany, the Netherlands, Austria, Spain, Sweden, Russia, South Korea, China, Taiwan, Brazil and Australia. This quantitative approach was complemented by 22 in-depth, in-home interviews with families in three countries: Germany, Sweden and the US. This document outlines some of the highlights of our findings.
»
AndErs ErLAndsson is in charge of the research for Ericsson’s annual TV and Video Consumer Trends report. He has studied consumer behavior, TV and media since 2005. He is a frequent speaker at industry conferences. His favorite TV shows are Eureka and The Big Bang Theory.
ConsumerLab is a knowledge-based organization that provides consumer insight to influence strategy, marketing and product management in the Ericsson Group. Its knowledge helps operators develop attractive