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Trojan Horse

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Trojan Horse
1Q Overview
Georgia-South

A*FAME Model Analysis (1st Quarter)
• 48 ABC writing numbers issued
– 60% of 1Q recruits

• 37 Different associates had an ABC
– 26% of AWP

• 16 associates completed ABC Accounts (record!)
• 33 associates completed ABC AP (record!)
• 7 of our 9 Fireballs were ABCs
• 18 associates made A*FAME
• 8 (out of 17) DSCs made FAME

Congratulations on FAME!!









Brandon West
Lorri Stembridge
Lynn Sims
John Collins
Candace Jackson
Chip Griffin
Bryan Shover
Sheila Mims

• Richard Carter*
• Doug Crawford*

FAME Categories






MPI
Recruits
FBS
NAP
NA

11
11
8
8
6

Congratulations on MPI!!








Brandon West
Jay Carter
Richard Carter
Lorri Stembridge
Lynn Sims
John Collins
Candace Jackson









Chip Griffin
Bryan Shover
Sandi Mathis
Rusty Parker
Lisa McDaniel
Sheila Mims
Doug Crawford

As the Year Goes On…It Gets Easier





April
May
June
2Q

• Rest of Year

4.0%
16.9%
2.9%
6.8%
-0.3%

– Excludes CISCO
– Only 2 months were positive

“A good hockey player plays where the puck is, a GREAT hockey player plays where the puck is going to be.”
- Wayne Gretzky
“The Great One”

Changing the Value
Proposition Model in
Aflac Georgia-South

2014 Strategic Issues
• Communicate NEW VALUE PROPOSITION
• Increase RECRUITS and NOMINATIONS
• Implement EXCHANGE STRATEGY
• Market ASSOCIATE BONUS PLANS
• Focus on ACCOUNT RETENTION

Two Audiences
Existing or Potential Agents/Brokers
Aflac will pay YOU to build YOUR Agency!

Existing or Potential Clients
Aflac can provide a one-stop, single-bill solution for all your benefit needs!

Aflac Value Proposition
But to make this happen…
Georgia-South MUST change the Value Proposition that we communicate in our sourcing, recruiting, interviewing, training, sales, motivation, and advancement functions.
This will upgrade our talent – starting with recruiting – and results.

The Value Proposition
The Aflac Career Value Proposition is changing
Current: Sell Aflac voluntary

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