Tripple Bottom Line Aproach
The implications of the use of the Triple Bottom Line approach in the events industry: A case study of ‘Dubai pet show’
Every business just focuses on how they could achieve their economical, social and environmental success in today’s scary era of environmental and social responsibility, before organizations just thought about profit, profit and more profit but now they have realized that they also need to focus on the social and environmental values, so every business is trying to go green, therefore they use the Triple bottom line approach to have a sustainable future. Triple bottom line approach was first used by ‘John Elkington’ who was the co-founder of the business consultancy sustain ability, in his book Cannibals with Forks: The Triple Bottom Line of 21st century business. This approach is about the People (social), Planet (environment) and Profit (economic). It joins the social, environmental and economical impacts of the organization. It demonstrates strategy to the organizations, which helps them to have a sustainable future. In the events industry they practice the triple bottom line approach during their planning process, so that they could restrict their negative impacts of the event and promote the positive ones- from green living tips website, 19th January 2010, by Michael Bloch, URL: http://www.greenlivingtips.com/articles/264/1/Triple-bottom-line.html
The key concepts of The Triple Bottom Line approach is co-operate social responsibilities (CSR), stakeholders, economical and social cultural aspects of environment.
Co-operate social responsibilities is about how the organization’s development creates a positive impact on the society- form Mallen baker website ,URL: http://www.mallenbaker.net/csr/definition.php Organizations voluntary themselves and get involved in the society and the environment to give positive impacts to them such as employing the local people and increasing the employment rate. Co-operate social responsibilities is essential
Every business just focuses on how they could achieve their economical, social and environmental success in today’s scary era of environmental and social responsibility, before organizations just thought about profit, profit and more profit but now they have realized that they also need to focus on the social and environmental values, so every business is trying to go green, therefore they use the Triple bottom line approach to have a sustainable future. Triple bottom line approach was first used by ‘John Elkington’ who was the co-founder of the business consultancy sustain ability, in his book Cannibals with Forks: The Triple Bottom Line of 21st century business. This approach is about the People (social), Planet (environment) and Profit (economic). It joins the social, environmental and economical impacts of the organization. It demonstrates strategy to the organizations, which helps them to have a sustainable future. In the events industry they practice the triple bottom line approach during their planning process, so that they could restrict their negative impacts of the event and promote the positive ones- from green living tips website, 19th January 2010, by Michael Bloch, URL: http://www.greenlivingtips.com/articles/264/1/Triple-bottom-line.html
The key concepts of The Triple Bottom Line approach is co-operate social responsibilities (CSR), stakeholders, economical and social cultural aspects of environment.
Co-operate social responsibilities is about how the organization’s development creates a positive impact on the society- form Mallen baker website ,URL: http://www.mallenbaker.net/csr/definition.php Organizations voluntary themselves and get involved in the society and the environment to give positive impacts to them such as employing the local people and increasing the employment rate. Co-operate social responsibilities is essential
Bibliography: http://www.greenlivingtips.com/articles/264/1/Triple-bottom-line.html http://www.ccl.org/leadership/pdf/research/tripleBottomLine.pdf http://www.ehow.com/facts_5491738_triple-bottom-line-accounting-benefits.html http://www.mfe.govt.nz/publications/ser/triple-bottom-line-dec02.pdf http://www.mallenbaker.net/csr/definition.php http://www.edalys.fr/documents/Stakeholders%20theory.pdf http://www.dubaipetshow.com/index.php http://dubai.explocity.com/sightseeing-articles/the-22nd-pedigree-whiskas-dubai-pet-show-to-be-held-on-january-29-15-13/ Bowding,G., Allen,j., O’toole,w., Harris,R., McDonnell,I., 2006. Events Management, 2nd ed., Great Britain: Elsevier Limited.