Trend Analysis
Trend catogram
It calls on a trend forecaster to create a map that visually and texturally represents the trend in a way that:
Identifies the innovators of the trend (the ‘who’)
Names the trend (the ‘what’)
Assesses the current impact of the trend within society (the ‘where’)
Reveals the drivers or influences underpinning it (the ‘why’)
Examine the consequences of this impact in the long and short-term, based on the experts’ comments and findings (the ‘when’)
Identifies and articulates what these changes will mean to society and culture we live in over the long-term.
You can simplify these headings into 5 titles to place along your evidence wall from left to right, so they read as follows:
Trend innovators
Trend drivers
Trend impact
Trend consequences
Trend futures
Tips
Once the headings are in place, rearrange all the evidence on your wall so sit as comprehensively as possible
Work acrosas the board from left to right forming clusters under all the categories
To further validate trend, break each heading into 3 or more sectors to show that trend can be found in more than 1 industry
Trend framing
Refers to this editing, selection and categorisation
Framing a trend is about imposing a more logical, visual, and texturally coherent framework around all the data that you have collected so far.
Tip 1
At this point, you should be able to define the key characteristics of the trend…
AND
To give
Trend innovators
Cluster similar innovator looks together
Because innovators tend to be original in their thinking and outlook, they may share few visual or aesthetic charcteristics
It is important to tyr capture the sense of the idea or innovation they are instigating
Tip 2
Use Post-it notes to include a brief synopsis of what the trend is in terms of its essential characteristics
Eg: Emerald green was named colour of the year because of the necessity for
Trend drivers
By examining all the material posted under this heading, you should be able
It calls on a trend forecaster to create a map that visually and texturally represents the trend in a way that:
Identifies the innovators of the trend (the ‘who’)
Names the trend (the ‘what’)
Assesses the current impact of the trend within society (the ‘where’)
Reveals the drivers or influences underpinning it (the ‘why’)
Examine the consequences of this impact in the long and short-term, based on the experts’ comments and findings (the ‘when’)
Identifies and articulates what these changes will mean to society and culture we live in over the long-term.
You can simplify these headings into 5 titles to place along your evidence wall from left to right, so they read as follows:
Trend innovators
Trend drivers
Trend impact
Trend consequences
Trend futures
Tips
Once the headings are in place, rearrange all the evidence on your wall so sit as comprehensively as possible
Work acrosas the board from left to right forming clusters under all the categories
To further validate trend, break each heading into 3 or more sectors to show that trend can be found in more than 1 industry
Trend framing
Refers to this editing, selection and categorisation
Framing a trend is about imposing a more logical, visual, and texturally coherent framework around all the data that you have collected so far.
Tip 1
At this point, you should be able to define the key characteristics of the trend…
AND
To give
Trend innovators
Cluster similar innovator looks together
Because innovators tend to be original in their thinking and outlook, they may share few visual or aesthetic charcteristics
It is important to tyr capture the sense of the idea or innovation they are instigating
Tip 2
Use Post-it notes to include a brief synopsis of what the trend is in terms of its essential characteristics
Eg: Emerald green was named colour of the year because of the necessity for
Trend drivers
By examining all the material posted under this heading, you should be able