Treadmill Of Consumption Summary
Capitalism is the gasoline to the car of the first-world nations. It is what sadly seems in America and many other countries alike to make the Earth go around. This has become an addiction and disease of America. Everyone has been victim to the issues of capitalism as it has been deeply engrained and rooted at birth. We start off wanting just a few things but once we find out there is so much more out there we get locked into the material things of life.
The Article, The Treadmill of Consumption, written by James A. Robert speaks of the issues of capitalism and how it has become a rampant social part of American culture. In this reading his uses the ethos appeals with the history of “Keeping Up with the Jones,” and how it the ideology, has been a credible and evident truth in the United States since the 1900. The pathos appeal to all the millennium generation with the need to have the latest and greatest phones in addition to customization and personalization is huge part of the market. The author speaks of how the market is to make you feel as it is for you while they are truly selling to …show more content…
The author uses the pathos appeal towards the relatability to satisfy social needs such as keeping the with the best things even though you may not be able to afford them. This is an idea that is very dear everyone that is found to be driving a nice car or has nice things in their house that they can’t afford because the availability of modern credit. The car itself is meaningless as the cars we buy do the job of transporting us regardless of the name or accessories, which are faux paus to the driving necessities. The realization that money is truly no longer a physical concept that we can grasp as it. Money only has the value on to which we all give it worth and assign it as if we no longer honor the money that the government gives the people then the governments money truly loses all its power and
The Article, The Treadmill of Consumption, written by James A. Robert speaks of the issues of capitalism and how it has become a rampant social part of American culture. In this reading his uses the ethos appeals with the history of “Keeping Up with the Jones,” and how it the ideology, has been a credible and evident truth in the United States since the 1900. The pathos appeal to all the millennium generation with the need to have the latest and greatest phones in addition to customization and personalization is huge part of the market. The author speaks of how the market is to make you feel as it is for you while they are truly selling to …show more content…
The author uses the pathos appeal towards the relatability to satisfy social needs such as keeping the with the best things even though you may not be able to afford them. This is an idea that is very dear everyone that is found to be driving a nice car or has nice things in their house that they can’t afford because the availability of modern credit. The car itself is meaningless as the cars we buy do the job of transporting us regardless of the name or accessories, which are faux paus to the driving necessities. The realization that money is truly no longer a physical concept that we can grasp as it. Money only has the value on to which we all give it worth and assign it as if we no longer honor the money that the government gives the people then the governments money truly loses all its power and