Travel Agency

I. Name of Business: High Speed Travel and Tour
Brand Logo/ Packaging:

Brand Tagline: Leading You from Here to Beyond
High Speed Travel and Tour (02)7358825
(02)7332911www.highspeedtravelandtour.com.ph

II. Features: High Speed Travel and Tour arrange all types of domestic and international travel, from hotel and resort accommodations to air and ground transportation, including car rental needs and tour packages. Also provides individual and group travel to leisure and corporate clients. Services and products provided by High Speed Travel and Tours include travel consultation, pre-arranged tours, custom packages, reservations for lodging.
High Speed Travel and Tour is a travel business giving you a 24/7 online services. Act as an agent, selling travel products and services on behalf of a supplier. Also we can provide assistance with travel insurance protection, passport and visa applications and other foreign travel requirements. High Speed Travel and Tour can position itself as a niche service provider within the travel and tourism market and offer high quality travel packages for various travel. And our travel agency will give well- informed, appropriate advice to clients about where and when to travel based on their needs.
III. Target Market:
We targets both local and international tourist, business travelers, leisure travelers, backpackers, expedition travelers, schools and different universities. IV. Target Market Area: IPI Buendia Tower, Senator Gil Puyat Avenue, Pasay City, Metro Manila
V. Market Survey a. Average of 50 people pass by the area for the whole day. Target is to get at least 5% which is 25. b. Most are business travelers, leisure travelers, backpackers and expedition travelers. c. There are cars, buses and jeepney stations around the area. t is adjacent to the City of Manila surrounded by private and public schools (high school and college) public hospital and SM Mall of Asia. d. Quick Survey Results: 50 respondents 1. Since all of our respondents are travelers almost 100% of them answered that they love to travel. 2. 50% answered that they travel 1-3 times a year both local and international, 40% 4-6 times and 10% is 7 and above. 3. 10% travel for leisure, 30% for business, 50% for vacation and 10% for meeting friends and relatives. 4. 80% answered that they need a travel agency in traveling and 20% are not. 5. 40% answered that the qualities that want in a travel agency is Safety and Security, 20% Ability to provide the best options and prices, 20% Reliable, 10% Saving money and 10% for Accessibility. 6. 90% answered that a travel agency make their tour easier and convenient while 10% answered not. 7. 80% they prefer tour guides on tours and 20% are not. 8. 90% preferred online and 10% walk in. 9. 40% answered that their expectation from a travel agency is Excellent Customer Service, 20% Expertise, 20% Organize Tour Packages, 10% Responsive and 10% is Detail oriented.
VI. Unique Selling Point
Direct Competitors
Manila Air Travel and Tours
Yoyo Holidays Travel Services
Cencorp Trade Travel and Tours Territorial
My direct competitors offer services that we also offer. They are also located in Pasay City, Manila were High Speed Travel and Tours is located.
High Speed Travel and Tours arrange all types of travel. We are giving best accommodation facilities and customize tour packages. High Speed Travel and Tours first prioritize the safety of our customers. In all types of travel we are giving a free Travel Insurance to our customer to assure them that they are always insured and we also make sure that our suppliers are reliable and trust worthy. We are also giving travel guides in all destinations, local and international for our customers to have detailed information about the places that they want to visit and also for their convenience. High Speed Travel and Tours has a Networking, we hire sub-agents to market our services in different schools and universities and also in different companies. The advantage of networking in our business are it provide us many opportunities to ask questions and receive feedback, discuss other points of view, connections, and promotions .Networking promotes our services and our business, having a large network may assist us in moving our career forward. Our 24/7 online services is always updated for our promos and we are open for comments and suggestions in order to serve our customers better.
VII. Marketing Strategies
In our grand launching we are giving 20% discounts for families and groups (10 pax above).
We are giving seasonal promos in summer seasons and Christmas seasons.
Giving of Brochures.
Creation of official website, face book and twitter to be more accessible.
Sub-agent to tie up with different schools and universities.
Attending travel events and conventions.
3771900692151Souvenir bags and tumbler that our customers can use when they are travelling.
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