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Trader Joe's Case Study

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Trader Joe's Case Study
Trader Joe’s is performing well in terms of the grocery industry as a whole. That’s why I think they should change and improve the strategy a little to fit the 21st century marketing in order to continue its growth.
Trader Joe's should stay ahead of its competitors by offering organic, natural, and healthy food choices at the best prices. Also they should manage differently with others such as it own packaging, distribution and advertising costs and pays the suppliers cash on time, which creates competitive advantages that are difficult to imitate. These can fit the new economy situation in differentiation and personalization.
I strongly advised that they consider offering an online shopping service, which might capture more market shares
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