Toyota Niche Marketing
31940516192500
Course Title: Marketing
Faculty: Mr Sleeman
Student Class: E 60 BBA
Name: Omar Issa 80010049339500
Toyota Hybrid embraces a new strategy to target its Niche Market
Toyota Motor Corporations better known for Toyota is a multinational cooperation that manufactures vehicles and was founded in Japan, in 1957. Toyota owns other car companies such as Lexus and Scion and decided to surprise the world with the first mass-produced gas/electric hybrid car CITATION Yol13 \l 1033 (Zavala, 2013). In 2010, Toyota unveiled a new concept that would assess a strategy to attract more customers to its ecofriendly car design that uses battery electrics for the vehicle to functionCITATION Bea06 \l 1033 (Beauchamp, 2006). The niche markets that Toyota targets are customers that are searching for an ecofriendly car that will not harm the environment, along with avoiding hefty fuel expenses. Toyota has researched the demand of the customer in the future as the demand for fuel is increasing, there is limited supply of fuel; therefore, customers will want an alternative. Toyota focuses on innovation, as scientists researched a way to help the environment and customers. Targeting the niche market, Toyota designed the cars to be innovative, colorful, stylish and at an affordable price to attract young customers CITATION Yol13 \l 1033 (Zavala, 2013). Toyota aims on taking over North America as a main target market creating different varieties of hybrid models aiming to sell a million per year. Customer satisfaction is important for Toyota as they are designing the ecological car reducing the weight and cost of the car to improve the batteries energy density, reliability and life CITATION Yol13 \l 1033 (Zavala, 2013). Partnering with Panasonic Toyota was capable of improving its hybrid technology to achieve maximum electricity to follow the speed of the highway and capable of maintain longer distance for travelling. Scientists were capable of developing devices
Course Title: Marketing
Faculty: Mr Sleeman
Student Class: E 60 BBA
Name: Omar Issa 80010049339500
Toyota Hybrid embraces a new strategy to target its Niche Market
Toyota Motor Corporations better known for Toyota is a multinational cooperation that manufactures vehicles and was founded in Japan, in 1957. Toyota owns other car companies such as Lexus and Scion and decided to surprise the world with the first mass-produced gas/electric hybrid car CITATION Yol13 \l 1033 (Zavala, 2013). In 2010, Toyota unveiled a new concept that would assess a strategy to attract more customers to its ecofriendly car design that uses battery electrics for the vehicle to functionCITATION Bea06 \l 1033 (Beauchamp, 2006). The niche markets that Toyota targets are customers that are searching for an ecofriendly car that will not harm the environment, along with avoiding hefty fuel expenses. Toyota has researched the demand of the customer in the future as the demand for fuel is increasing, there is limited supply of fuel; therefore, customers will want an alternative. Toyota focuses on innovation, as scientists researched a way to help the environment and customers. Targeting the niche market, Toyota designed the cars to be innovative, colorful, stylish and at an affordable price to attract young customers CITATION Yol13 \l 1033 (Zavala, 2013). Toyota aims on taking over North America as a main target market creating different varieties of hybrid models aiming to sell a million per year. Customer satisfaction is important for Toyota as they are designing the ecological car reducing the weight and cost of the car to improve the batteries energy density, reliability and life CITATION Yol13 \l 1033 (Zavala, 2013). Partnering with Panasonic Toyota was capable of improving its hybrid technology to achieve maximum electricity to follow the speed of the highway and capable of maintain longer distance for travelling. Scientists were capable of developing devices
Bibliography: Biasi, A. (2014). Successful Niche Marketing. Retrieved April 22, 2014, from Smar Marketing solutions: http://www.smartmarketingllc.com/2012/05/07/successful-niche-marketing/ Brooke, J Cobb, J. (2013, November 14). Toyota Defends Its Plans For Fuel Cells. Retrieved April 23, 2014, from Hybrid Cars: http://www.hybridcars.com/toyota-explains-why-fuel-cells-are-the-future/ Crowe, P Halliday, J. (2007, June 08). Toyota Turns a Niche Into Anti-Waste Zealotry. Advertise Age, 3. Reed, J., & Bernard , S. (2011, January 11). Toyota plans lower-priced hybrid car. Retrieved April 20, 2014, from AutoMobiles: http://www.ft.com/intl/cms/s/0/d3ae5212-fee4-11de-a677-00144feab49a.html#axzz3022yWcNh Tomlinson, J Zavala, Y. (2013). Toyota company history. Retrieved April 20, 2014, from Toyota Coperate News: http://corporatenews.pressroom.toyota.com/corporate/company+history/ ZÖRWEG, B