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Toyota Motor Company Analysis

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Toyota Motor Company Analysis
Executive Summary: This report provides a detailed company description of the giant automaker Toyota Motor Corporation (TMC), along with an in depth analysis and evaluation of their logistics, marketing, human resource management and international strategy. What is currently being questioned is the allowance of TMC to cross our borders and begin operations within our country. After reviewing all evidence found for and against allowing TMC to enter our nation, it was made clear that TMC provides many opportunities for economic growth and ultimately a higher standard of living. It is strongly recommended that Toyota Motor Company and all their business and operation activities be permitted and granted access to our country.

Company Description: Toyota Motor Corporation (TMC) is a multinational automaker based out of Japan. Founded in 1937 by Kiichiro Toyoda, TMC has become the world largest automobile company reclaiming its title at the end of 2012, surpassing once again General Motors. Selling 9.75 million vehicles worldwide and obtaining revenues of $178.4 billion in the company experienced an net revenue increase of 26% in 2012 compared to the previous fiscal year. It is expected that in 2013, revenues will continue to increase to an impressive $226.5 billion (Mississippi Business Journal 2013). TMC headquarters are located at 1 Toyota-Cho, Toyota City, Aichi Prefecture 471-8571, Japan and employs over 325,000 (consolidated) worldwide (Toyota Motor Corporation Global). The companies main ventures are the production and sales of motor vehicles with its main brands including Toyota, Lexus and recently added, Scion. Spanning every continent, Toyota undergo operations worldwide totaling 170 countries.

At the turn of the 21st century TMC obtained the title as the largest automaker in the world. In years following, including the 2008 financial crisis, it continued to battle for this top spot with its North American based rivals GM but in recent years was

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