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Toyota - Growth Strategies

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Toyota - Growth Strategies
Toyota – Company Profile • Automo3ve manufacturer from Japan

• Total revenue: 226,106 billion USD

• Employees: 333,498 (2013)

• Sales of 8,871,000 automobiles (2013)

Theory – Growth Strategies Joint Venture

An associa3on of two or more individuals or companies engaged in a solitary business enterprise for profit without actual partnership or incorpora3on. (K.Harrigan, 1986)

Strategic Alliance

Agreements among firms in which each commits resources to achieve a common set of objec3ves. (W. Chang & J Hsin, 2006)

Expor4ng

Strategy of producing products or services in one country and […] distribu3ng them to customers located in other countries. (S. Cavusgil, G. Knight & J. Riesenberger, 2013)

Theory – Growth Strategies (cont.) Product Development The crea3on of products with new or different characteris3cs that offer new or addi3onal benefits to the customer. (K. Ulrich & S. Eppinger, 2004)

Diversifica4on

The distribu3on of new products in new markets. (J. Byrd, K. Hickman & H. Hunter, 1997

Acquisi4on Direct investment to purchase an exis3ng company or facility. (S. Cavusgil, G. Knight & J. Riesenberger, 2013)

Toyota – Growth Strategies


References:  Co.  (1995-­‐2014).  (2004)  Product
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