Toyota Corolla
Marketing final project
Marketing Plan :
2014 Toyota Corolla
Marketing final project
Marketing Plan
Introduction : The Toyota Corolla
Toyota is the world's first automobile manufacturer to produce more than 10 million vehicles per year
The Toyota Corolla is a line of subcompact and compact cars, introduced in 1966, has been one of the best-selling cars in the world since then.
Toyota sold 40 million Corollas in July 2013
Company Analysis
Toyota’s goals for Corolla
Gain customers through provisions of high-valued products and services, and the most satisfying experience of ownership in the
United States.
Improve fuel efficiency and designs.
Competitors Analysis
Competitors of Corolla are Chevrolet Cruze, Honda Civic,
Ford Focus.
Honda Civic’s sales from 2010 to 2013 were 260,218,
221,235, 317,909, 336,180,in 2014, sold 277,584 in ten months From 2010 to 2013, the sales of
Corolla were 266.082, 270.259,
290.947, 302.180. And in 2014, the
Corolla has been sold 283,764
Base price
Corolla : $ 16,800 Civic : $ 18,490
Customer Analysis
Fun-loving, especially for the age from 18 to 39, young adults and college graduates
With an annual income for the segment between
$25,000 and $60,000
Interested in the low-cost and fuel efficiency
, also like fashional design and equipped with hightech configurations
Segmentation
Using demographical to segment, according to income and willingness to pay
Upper Class, Middle Class and Lower Class
SWOT Analysis
Strengths
1 、 One of the best-selling cars with relative lower price
2 、 An all-new design and more advanced technology elements
3 、 Twelve models of Corolla with different configurations and nine colors
Opportunities
1 、 Projected growth of compact cars 2 、 Focused on customers service 3 、 Established more business cooperation partners
Weaknesses
1 、 History of recalls
2 、 Increased technology and design, but have to keep low price
Threats
1 、 Intense competition in the auto market
2 、 Close competitors in the
same
Marketing Plan :
2014 Toyota Corolla
Marketing final project
Marketing Plan
Introduction : The Toyota Corolla
Toyota is the world's first automobile manufacturer to produce more than 10 million vehicles per year
The Toyota Corolla is a line of subcompact and compact cars, introduced in 1966, has been one of the best-selling cars in the world since then.
Toyota sold 40 million Corollas in July 2013
Company Analysis
Toyota’s goals for Corolla
Gain customers through provisions of high-valued products and services, and the most satisfying experience of ownership in the
United States.
Improve fuel efficiency and designs.
Competitors Analysis
Competitors of Corolla are Chevrolet Cruze, Honda Civic,
Ford Focus.
Honda Civic’s sales from 2010 to 2013 were 260,218,
221,235, 317,909, 336,180,in 2014, sold 277,584 in ten months From 2010 to 2013, the sales of
Corolla were 266.082, 270.259,
290.947, 302.180. And in 2014, the
Corolla has been sold 283,764
Base price
Corolla : $ 16,800 Civic : $ 18,490
Customer Analysis
Fun-loving, especially for the age from 18 to 39, young adults and college graduates
With an annual income for the segment between
$25,000 and $60,000
Interested in the low-cost and fuel efficiency
, also like fashional design and equipped with hightech configurations
Segmentation
Using demographical to segment, according to income and willingness to pay
Upper Class, Middle Class and Lower Class
SWOT Analysis
Strengths
1 、 One of the best-selling cars with relative lower price
2 、 An all-new design and more advanced technology elements
3 、 Twelve models of Corolla with different configurations and nine colors
Opportunities
1 、 Projected growth of compact cars 2 、 Focused on customers service 3 、 Established more business cooperation partners
Weaknesses
1 、 History of recalls
2 、 Increased technology and design, but have to keep low price
Threats
1 、 Intense competition in the auto market
2 、 Close competitors in the
same