Toyota Case Study
Supply Chain Management Assignment Report on
TOYOTA MOTORS
Prepared By:
M.Veera Shankar Reddy (0911A25)
PGDM (2009-2011)
Submitted in partial fulfillment of the requirement for Post Graduate Diploma in Management (PGDM)
Synergy School of Business, Hyderabad
A. INTRODUCTION ABOUT TOYOTA MOTORS
As a joint venture between Kirloskar Group and Toyota Motor Corporation, Toyota Kirloskar Motor Private Limited (TKM) aims to play a major role in the development of the automotive industry and the creation of employment opportunities, not only through its dealer network, but also through ancillary industries.
TKM's growth since inception can be attributed to one simple, yet important aspect of its business philosophy - "Putting Customer First". While managing growth, TKM has maintained its commitment to provide quality products at a reasonable price and has made every effort to meet changes in customer needs.
TKM firmly believes that the success of this venture depends on providing high quality products and services to all valued customers through the efforts of its team members.
TKM, along with its dedicated dealers and suppliers, has adopted the "Growing Together" philosophy of its parent company TMC to create long-term business growth. In this way, TKM aims to further contribute to progress in the Indian automotive industry, realize greater employment opportunities for local citizens, improve the quality of life of the team members and promote robust economic activity in India.
All Toyota employees are expected to embody these values in their daily work, including environmental protection activities. To "respect" the environment, we go to the source to identify and analyze problems ("Genchi Genbutsu"), move forward to "challenge" conventional ideas and old habits, to improve further ("kaizen") through "teamwork."
The framework provided by The Toyota Way enables our company to respond to, among other things, the environmental challenges at various
TOYOTA MOTORS
Prepared By:
M.Veera Shankar Reddy (0911A25)
PGDM (2009-2011)
Submitted in partial fulfillment of the requirement for Post Graduate Diploma in Management (PGDM)
Synergy School of Business, Hyderabad
A. INTRODUCTION ABOUT TOYOTA MOTORS
As a joint venture between Kirloskar Group and Toyota Motor Corporation, Toyota Kirloskar Motor Private Limited (TKM) aims to play a major role in the development of the automotive industry and the creation of employment opportunities, not only through its dealer network, but also through ancillary industries.
TKM's growth since inception can be attributed to one simple, yet important aspect of its business philosophy - "Putting Customer First". While managing growth, TKM has maintained its commitment to provide quality products at a reasonable price and has made every effort to meet changes in customer needs.
TKM firmly believes that the success of this venture depends on providing high quality products and services to all valued customers through the efforts of its team members.
TKM, along with its dedicated dealers and suppliers, has adopted the "Growing Together" philosophy of its parent company TMC to create long-term business growth. In this way, TKM aims to further contribute to progress in the Indian automotive industry, realize greater employment opportunities for local citizens, improve the quality of life of the team members and promote robust economic activity in India.
All Toyota employees are expected to embody these values in their daily work, including environmental protection activities. To "respect" the environment, we go to the source to identify and analyze problems ("Genchi Genbutsu"), move forward to "challenge" conventional ideas and old habits, to improve further ("kaizen") through "teamwork."
The framework provided by The Toyota Way enables our company to respond to, among other things, the environmental challenges at various