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Toyota: Analysis of Corporate Responsibility Policy

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Toyota: Analysis of Corporate Responsibility Policy
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Toyota Motor Company
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Corporate and Managerial Responsibility

Engaging in irregularities is severely sanctioned in correspondence with article 34 of the Examination rules.
We hereby declare that we have not engaged in any such irregularities.

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Table of Contents

Company description 1 Toyota’s CSR Policy: 2 Direction of Toyota 's CSR Activities: 2 Toyota’s Environmental Stewardship 4 Collaboration With Other Actors 5 Consumer and Media Critics 5 Strengths and Weakness 7 Conclusions 9 Appendixes: 10 References: 12

Company Description
Toyota Motor Corporation is the largest automaker in the world, producing a wide range of passenger vehicles, including mid-sized, pick-up, SUV and hybrid models.Headquartered in Japan, Toyota employs more than 300,000 employees, and in 2010 ranked first in global auto production, with more than 8.5 million vehicles produced (OICA, 2010). Toyota has production facilities spread across the globe, manufacturing and assembling vehicles for local and international markets.
Corporate responsibility and sustainable development (CR/SD) have always been a central point in Toyota’s philosophy and its strategic activities. Not only has Toyota incorporated this philosophy into the innovation and manufacturing of its vehicles, it has also considered the wider effects of its business on local environments and societies. Toyota’s philosophy can best be succinctly illustrated by its 2004 slogan,"Moving Forward". As such, Toyota has always shown a commitment to innovation and leading the industry in continuously developing more environmentally responsible vehicles. By investing in sustainable practices early, it has allowed Toyota to benefit from the inherent value that has been created as a result of its long-term sustainability and



References: Demorro, C. (2007, 03 07). Prius Outdoes Hummer in Environmental Damage. Retrieved 01 10, 2012, from Free Republic: http://www.freerepublic.com/focus/f-news/1904448/posts ICAEW Lexus - Toyota Motor Corporation. (2011). Lexus-LFA. Retrieved 01 10, 2012, from http://www.lexus-lfa.com/ Newsweek Magazine supercars.net. (2010, 09). supercars.net. Retrieved 01 14, 2012, from 2001 Toyota ES3 Concept: http://www.supercars.net/cars/1802.html Toyota Motor Corporation. (2011, 10 30). Toyota GT 86: Passion is back. Retrieved 01 09, 2012, from Toyota GT 86: Passion is back: http://www.toyota-europe.com/about/news_and_events/gt-86-news.tmex Toyota Motor Corporation Toyota Motor Corporation. (2012). Toyota 's Global Vision & Philosophy statement. Retrieved 01 17, 2012, from Vision & Philosophy Web site: http://www.toyota-global.com/company/vision_philosophy/ Toyota Motor Corporation backup: Toyota – CSR Policy (Toyota Sustainability, Jan 2012) http://www.toyota-global.com/sustainability/environmental_responsibility/ Newsweek Magazine - Toyota’s Green Problem (Nov 10, 2007) http://www.thedailybeast.com/newsweek/2007/11/10/toyota-s-green-problem.html World Business Council for Sustainable Development report, 2005

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