TOYOTA
Instructor: Dinh Quoc Ngo
Class: Monday Afternoon
Luu Hoang Long
Outline
Introduction
History
Product Overview:
+Product Line
+Promotion
Strategy
Weaknesses And Recommendation
Introduction
Headquarter: Toyota city Aichi-Japan.
Toyota is 7th largest automotive manufacturer in the world and has become the largest vehicle manufacturer in Japan with over 40% of market share.
Currently has 63 plants, 12 of them in Japan, 51 plants in 26 countries remaining difference in the world.
Branches and representative of Toyota is present in 160 countries worldwide. Production: 200 Million vehicles (2012)
Employees: 300,747 (2012)
History
Founded: August 28-1937.
Kiichiro Toyoda (1894-1952
1935 Toyoda build prototypes for the first car, called a model A1.
July 1935, Toyota cars were produced.
In 1936 changed its name from "Toyoda" to "Toyota
1937, Toyota Motor Corporation was established.
First global expansion in 1959 at Brazil.
Logo
1937
1989
Product
A1 Prototype
G1 Prototype
Launched a high-end vehicles
The LS 400, Lexus debut at the
North American Auto Show in
1989.
1988, set up distribution system for the Lexus brand first of 80 agents, one of which is located in
Columbus, Ohio.
In its first year in 1990, Lexus is consumed to
60,000 cars.
Lexus LS 1989
Lexus has quickly become a luxury car brand best selling in United State.
Product line
In 2009, Toyota officially list approximately 70 different models sold under it’s namesake brand including sedans, couples, vans, trucks, hybrid and crossovers. Sedans: 4 door, 4-5 seats.
Camry
Avalon
Vios
Couples: Sport, 2 doors, 2 or 4 seats. seats Solara
Supra
Celica
Station wagons: Is an automotive body-style variant of a sedan with its roof extended rearward.
Caldina
Avensis
SUV(Sport Utility Vehicle): Is a family car with chassis frame is light trucks.
Land Cruiser
Fortuner
FJ Cruiser
Hatch Back: Is variations developed along the small sedan body but shorter Yaris
Aygo
Class: Monday Afternoon
Luu Hoang Long
Outline
Introduction
History
Product Overview:
+Product Line
+Promotion
Strategy
Weaknesses And Recommendation
Introduction
Headquarter: Toyota city Aichi-Japan.
Toyota is 7th largest automotive manufacturer in the world and has become the largest vehicle manufacturer in Japan with over 40% of market share.
Currently has 63 plants, 12 of them in Japan, 51 plants in 26 countries remaining difference in the world.
Branches and representative of Toyota is present in 160 countries worldwide. Production: 200 Million vehicles (2012)
Employees: 300,747 (2012)
History
Founded: August 28-1937.
Kiichiro Toyoda (1894-1952
1935 Toyoda build prototypes for the first car, called a model A1.
July 1935, Toyota cars were produced.
In 1936 changed its name from "Toyoda" to "Toyota
1937, Toyota Motor Corporation was established.
First global expansion in 1959 at Brazil.
Logo
1937
1989
Product
A1 Prototype
G1 Prototype
Launched a high-end vehicles
The LS 400, Lexus debut at the
North American Auto Show in
1989.
1988, set up distribution system for the Lexus brand first of 80 agents, one of which is located in
Columbus, Ohio.
In its first year in 1990, Lexus is consumed to
60,000 cars.
Lexus LS 1989
Lexus has quickly become a luxury car brand best selling in United State.
Product line
In 2009, Toyota officially list approximately 70 different models sold under it’s namesake brand including sedans, couples, vans, trucks, hybrid and crossovers. Sedans: 4 door, 4-5 seats.
Camry
Avalon
Vios
Couples: Sport, 2 doors, 2 or 4 seats. seats Solara
Supra
Celica
Station wagons: Is an automotive body-style variant of a sedan with its roof extended rearward.
Caldina
Avensis
SUV(Sport Utility Vehicle): Is a family car with chassis frame is light trucks.
Land Cruiser
Fortuner
FJ Cruiser
Hatch Back: Is variations developed along the small sedan body but shorter Yaris
Aygo