toy store survey
Toy Store/Department Survey When you walk into a toy store there is a distinct difference between what toys are meant for girls and boys. The boy aisle is colored blue and the girl aisle is pink, society has labeled blue as a boy color and pink as a girl color. These toy stores are subtly teaching kids what girls and boys should like by dividing the genders by colors. There are also different toys for different age groups, as kids get older toy stores determined what type of toys fit their age in correlation with their gender. In addition to separating toys by gender typing, toys are being target toward specific races. Toys are marketed according to how society perceive what children should be playing with or doing because of their gender, age or race. Gender has always played a role in toys. Toy departments has segregated toys by gender. Kids learn what are “boy toys” and “girl toys” are. The toys for girls are influence by what society think girls should be like. In the toy store the girl section is pink with beauty, Barbie’s, cooking and cleaning. Society make girls believe that they should be putting make up on, cooking and taking care of a child. Girls are supposed to appear gentle and caring. While the boy section has action figure, Legos, toy guns, tucks and sports related toys. Boys are supposed to be strong, play sports and build things. The assumption based on gender is that girls are supposed to take care of children stay home and cook and these toys are getting them ready for that. However boys are supposed to go out and work .Which goes to show how store toy are gender stereotyping. Why can’t girl want to build or play sports? just as if a boy want to cook or clean. Toy stores has already set gender roles before kids actually start to question their gender identity themselves it is already chosen for them. Since toys are typically section off as boy or girl toys there are rarely any clear cut toys that is