Tourism Strategies of India

MASTER’S IN TOURISM MANAGEMENT

(SEMESTER III AND IV)

MTM (Second Year)
Assignments Booklet
(2012)
January 2012 session and July 2012 session

[For students who intend to sit for the June 2012 TEE and December 2012 TEE]

MTM-9 TO 15

[pic]
School of Tourism and Hospitality Services Management
Indira Gandhi National Open University
Maidan Garhi, New Delhi – 110 068

DATE OF SUBMISSION OF ASSIGNMENTS

Reminder: All Assignment must be sent to the Coordinator of your Study Centre. You must mention your enrolment number, name, address, Assignment code and Study Centre Code in the first page of the assignment.

| Semester &Courses (2nd Year) |
| Semester III |Semester IV |
| | |
|MTM 09 |MTM 12 |
|MTM 10 |MTM 13 |
|MTM 11 |MTM 14 |
| |MTM 15 |

Last Date of Submission of Assignments
|For June 2012 Examination |For December 2012 Examination |
| | |
|30th March 2012 |30th September 2012 |
| | |
| | |
| | |
| | |

| |
|IGNOU adopts a flexi-open learning system and option is available to the student to decide which course he/she will complete in a |
|particular semester/year subject to the completion of a particular semester and the validity of their course registration. |
| |
|Submit your assignment before the due date specified for only those courses which you plan to give the examination in a particular Term |
|End Examination. For example, if you plan to sit for only MTM 9 and MTM 10 in the June 2012, submit assignments only for MTM 9 and 10 to |
|your concerned Study Centre before 30th March 2012. |

MTM ASSIGNMENTS

Dear Student,
There is one Tutor Marked Assignment for each course, i.e., MTM-09 to 15.
Before attempting the assignments please read the instructions provided in the MTM Programme Guide. In this despatch we are sending you the Assignments for MTM-09 to 15. From this year onwards, only one assignment is to be submitted for each course.

Note: All Assignments must be submitted in time and they should be sent to the Coordinator of your Study Centre. You must mention your Enrolment Number, Name, Address, Assignment Code and Study Centre Code on the first page of the assignment.

You must obtain a receipt from the Study Centre for the assignments submitted and retain it. If possible, keep a photocopy of the assignments with you.

After evaluation, the assignments have to be returned to you by the Study Centre. Please insist for this and keep them as a record with you. The Study Centre has to send the marks to SR&E Division at IGNOU, New Delhi.

GUIDELINES FOR DOING ASSIGNMENTS

We expect you to answer each question in about 700/500 words or as mentioned in the assignments. You will find it useful to keep the following points in mind:

1) Planning: Read the assignments carefully. Go through the Units on which they are based. Make some points regarding each question and then rearrange them in a logical order.

2) Organisation: Be a little selective and analytic before drawing up a rough outline of your answer. Give adequate attention to your introduction and conclusion. Make sure that your answer: a) is logical and coherent; b) has clear connections between sentences and paragraphs; and c) is written correctly giving adequate consideration to your expression, style and presentation.

3) Presentation: Once you are satisfied with your answer, you can write down the final version for submission, writing each answer neatly and underlining the points you wish to emphasise.

Wishing you all the best.

(Tangjakhombi Akoijam) Programme Coordinator MTM

MTM-9: UNDERSTANDING TOURISM MARKETS

TUTOR MARKED ASSIGNMENT

Course Code: MTM-9
Total Marks: 100 Assignment Code: MTM-9/TMA/2012

Note: This TMA consists of two parts.
Part I consists of two questions out of which you have to attempt any one. The question carries 25 marks and should be answered in about 700 words.
Part II consists of ten questions. Attempt any five in about 500 words each. Each question carries 15 marks unless otherwise specified.
Send your TMA to the Coordinator of your Study Centre.

PART – I

1) What is Market Research? Explain the different Methodologies of Market Research. 25 25

OR

2) How would you promote India in the International Tourism Market 25

PART – II

1) Discuss the various Market Segmentation theories and segmentation factors in relation to tourism. 15

2) Describe in details the sources of information in tourism. 15

3) Write short notes in about 250 words each. 5+5+5=15 a) Travel Motivation b) UK Outbound travel profile c) Difference between NRI and PIO

4) Define constraints. What are the various constraints in marketing Indian Tourism 15

5) What efforts can be made to enlarge India's share in the South East Asian Tourism Markets? 15

6) Why is it essential to study consumer behavior? 15

7) How do you think is India's performance in American tourist market? 15

8) Outline the strategies for attracting tourist from Middle East Tourism Market 15

9) Can Japan be a major tourist generating market for India? Answer with examples. 15
10) Discuss the significance of forecasting in tourism marketing. 15

MTM-10: TOURISM IMPACTS
TUTOR MARKED ASSIGNMENT

Course Code: MTM-10
Total Marks: 100 Assignment Code: MTM-10/TMA/2012

Note: This TMA consists of two parts.
Part I consists of two questions out of which you have to attempt any one. The question carries 25 marks and should be answered in about 700 words.
Part II consists of ten questions. Attempt any five in about 500 words each. Each question carries 15 marks.
Send your TMA to the Coordinator of your Study Centre.

PART – I

1) Explain the concept of tourism carrying capacity with suitable example. 25

OR

2) What do you mean by sustainable tourism development? What are the roles of different Stakeholders in developing it? 25

PART – II
1) Explain the global effects of tourism. 15

2) What is Agenda 21? What initiatives does it suggest for the development of tourism? 15
3) Discuss the economic impacts of tourism at local level. 15

4) How can tourism help in the revival of arts and crafts? 15

5) Write short notes on: 5+5+5= 15 a. Impact of tourism on wildlife b. Acculturation Model c. Tourism GDP
6) Discuss the distribution of hill stations and cantonments in India. Elaborate the impacts of tourism on mountain environment. 15

7) Describe natural and contrived cultures? Mention the problems of commercialization of culture. 15

8) Discuss the social impacts of tourism on host populations. 15

9) Write an essay on importance of tourism law in India. 15

10) How does politics affect tourism? 15 MTM-11: Tourism Planning and Development
Tutor Marked Assignment

Course Code: MTM-11
Total Marks: 100 Assignment Code: MTM-11/TMA/2012

Note: This TMA consists of two parts.
Part I consists of two questions out of which you have to attempt any one. The question carries 25 marks and should be answered in about 700 words.
Part II consists of ten questions. Attempt any five in about 500 words each. Each question carries 15 marks.
Send your TMA to the Coordinator of your Study Centre.

PART – I

1) Explain Environmental and socio-cultural considerations in Tourism Planning. 25

OR

2) Explain different Approaches to Tourism Planning. 25

PART – II

1) Explain how you will plan tourism facilities and services enhance economic benefits. 15

2) Explain the role of Government in Developed and Developing countries for tourism planning and development. 15

3) Explain the functioning system and External factors involved in tourism Planning. 15

4) What are the four planning goals that form the components of development. Explain components of tourism development. 15

5) What are the types of Tourist attractions and activities. Explain planning for special Tourism Attractions. 15

6) Explain elements of plan implementation. 15

7) Define strategy. Explain strategy formulation and Strategy Planning. Write the difference between conventional Planning vs. Strategic Planning. 15

8) Explain the necessity of Global Tourism Planning and International source of Funds. 15
9) Explain how tourism regions are established. Explain about regional organisation and planning structure in a tourism region. 15
10) Explain the following terms in 150 words each. 5+5+5 a) Tourism Investment strategy. b) Supply- Side Planning Technique. c) Survey of Institutional Elements.

MTM-12: TOURISM PRODUCTS: DESIGN AND DEVELOPMENT

TUTOR MARKED ASSIGNMENT

Course Code: MTM-12
Total Marks: 100 Assignment Code: MTM-12/TMA/2012

Note: This TMA consists of two parts.
Part I consists of two questions out of which you have to attempt any one. The question carries 25 marks and should be answered in about 700 words.
Part II consists of ten questions. Attempt any five in about 500 words each. Each question carries 15 marks.
Send your TMA to the Coordinator of your Study Centre.

PART – I

1) Discuss the current scenario of Cruise Tourism in India. 25

OR

2) Define Special Interest Tourism (SIT). Explain the various factors that need to be considered while developing SIT as a tourism product. 25

PART – II
1) What are issues involved in designing tourism product. Explain along with its consideration. 15

2) How would you develop Culture as a Tourism Product? Explain with examples. 15

3) Define Religious Tourism. What are the various characteristics of Religious Tourism? 15

4) Write short notes in about 200 words 5+5+5 a) Sustainable Tourism Practices b) Wildlife Resources c) Principles of Destination development

5) Explain the characteristics of Tourism Services. 15

6) Define Ethnic and Rural Tourism. Explain how Ethnic tourism is developed as tourism product. 15

7) What are the problems and challenges involved in design and development of Tourist Resort? 15

8) Write a brief note on market Research and analysis. Explain with help of example. 15

9) Define Special Interest Tourism and explain the different steps of designing SIT. 15

10) How would you design Well Being as a Tourism Product; discuss its significance in Medical Tourism 15

MTM-13: TOURISM OPERATIONS

(TUTOR MARKED ASSIGNMENT)

Course Code: MTM-13
Total Marks: 100 Assignment Code: MTM-13/TMA/2012

Note: This TMA consists of two parts.
Part I consists of two questions out of which you have to attempt any one. The question carries 25 marks and should be answered in about 700 words.
Part II consists of ten questions. Attempt any five in about 500 words each. Each question carries 15 marks.
Send your TMA to the Coordinator of your Study Centre.

PART – I

1) What is Quality Management? Discuss the 5 gap models of Service Quality. 25

OR

2) Discuss the significance of inter sect oral linkages in tourism operations with examples. 25

PART – II

1) Why is it necessary to respect local resident concerns III tourism operations and development? 15

2) Elaborate various activities required to management in house operations for inbound tourists. 15

3) Why is it important to maintain good relations with suppliers in tour operations business? 5+5+5

4) How, as an Escort, would you manage a tour? 15

5) Write an essay on "Managerial Responsibilities of a Manager of a Travel Agency". 15

6) Plan a promotional strategy for a tourism destination of your choice. 15

7) Describe hospitality operations with suitable examples. 15

8) The efficiency in front office operations has a lasting impact on customer. Comment. 15

9) Write an essay on use on technology in travel and tourism business. 15

10) Define the following 5+5+5 a) Controlling Vouchers b) Feedback assessment c) Costing

MTM-14: TOURIST TRANSPORT MANAGEMENT (ROAD TRANSPORT) TUTOR MARKED ASSIGNMENT

Course Code: MTM-14
Total Marks: 100 Assignment Code: MTM-14/TMA/2012

Note: This TMA consists of two parts.
Part I consists of two questions out of which you have to attempt any one. The question carries 25 marks and should be answered in about 700 words.
Part II consists of ten questions. Attempt any five in about 500 words each. Each question carries 15 marks.
Send your TMA to the Coordinator of your Study Centre.

PART – I

1) Discuss in detail the four major modes of transport prevalent in India. Explain each of its significance in tourism industry with appropriate examples. 25

OR

2) Discuss in detail the various steps required while setting up your own tourist transport business. 25

PART – II

1) What are the main components of tourist transport infrastructure? Explain with relevant examples. 15

2) Why segmentation of tourist transport market is necessary? Discuss the various approaches adopted to segment this market. Explain with the help of example. 15

3) Explain the concept of Costing in tourist transport business. Discuss the various forms and types of costing. 15

4) Write short notes on 5+5+5=15 a) Relationship between Price and Demand. b) Marketing Mix in Tourist Transport Operation. c) Leakages- the honesty and Integrity

5) What are the different stages in Sales Strategy formulation? 15
6) Explain the work pattern in Tourist Transport Business. 15

7) Discuss the classification of recruitment and selection in Transport Business. 15

8) Discuss the significance of Tourist Permit and the terms and condition under the “Central 15 Moter Vehicles Rules 1989.

9) Explain the ‘Rent a Cab Scheme”. 15

10) What do you understand by leakages in an organisation? 15

MTM-15: MEETINGS, INCENTIVES, CONFERENCES AND EXPOSITIONS (MICE)

TUTOR MARKED ASSIGNMENT

Course Code: MTM-15
Total Marks: 100 Assignment Code: MTM-15/TMA/2012

Note: This TMA consists of two parts.
Part I consists of two questions out of which you have to attempt any one. The question carries 25 marks and should be answered in about 700 words.
Part II consists of ten questions. Attempt any five in about 500 words each. Each question carries 15 marks.
Send your TMA to the Coordinator of your Study Centre.

PART – I

1) What do you understand by MICE tourism? How can the concept of sustainability be applied while planning for MICE tourism 25

OR

2) What can be the possible motivation of employees behind incentive travel offerings? How will you identify your clients for this kind of programme? 25

PART – II

1) Discuss the step involved in managing a Convention. 15

2) Discuss the linkages of conventions and business travel with hospitality industry. 15

3) Explain the term ‘Marketing Plan’. How will you develop a marketing plan for an event? 15
4) Write short notes on the following in about 250 words each 5+5+5 a) Trade Show Manager b) Type of Convention Centre c) Sponsor

5) Write an essay on Incentive Travel. 15

6) Define the following: 5+5+5 a) SWOT Analysis b) Exposition c) Attendees

7) Discuss the role 'of sponsors and feedback analysis in the success of any Convention. 15

8) In what ways can government encourage private sector and make India a hot MICE destination? 15

9) Discuss the role of technology, more particularly internet, in meeting the marketing challenges of events. 15

10) Plan an incentive tour programme for Executive Level of a firm for a destination of your choice within India. 15