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Tourism Industry in Malaysia

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Tourism Industry in Malaysia
TOURISM INDUSTRY IN MALAYSIA : THE EXPERIENCE AND THECHALLENGERobiah Hj. Suratman
Department of Land Administration and DevelopmentFaculty Geoinformation and Real EstateUniversity Technology of Malaysia, Skudai Johor MALAYSIA.

Introduction
Tourism has become one of the world¶s largest and fastest growing industries. Thetourism industry is globally a rapid growing industry and contributes to the economicenhancement as well as generates employment opportunities, apart from contributes to thedevelopment, especially in a developing country like Malaysia. The international touristarrivals worldwide for the year 2005 was 806 million with Asia Pacific receiving 155million tourists, and the international arrivals is expected to reach 1.0 billion by 2010(NMP,2006:199). The rapid growth is seen as a huge potential for further advancement of the industry, and thus strengthening of the nation¶s economy through it.

The Background
Malaysia is a South East Asian country which coversan area of about 336,700 square kilometer andconsists of West and East Malaysia. West Malaysia is bordered by Thailand to the north, Singapore to thesouth, South China Sea to the east, and Straits of Malacca to the west. While, East Malaysia shares itssouthern border with Indonesia, and is cradled by theSouth China Sea to the west and north, and the SuluSea to the northeast.Malaysia is made up of the 13 states, namely Selangor, Perak, Negeri Sembilan, Melaka,Johor, Pahang, Pulau Pinang, Kedah, Perlis, Terengganu, Kelantan, Sabah and Sarawak along with three Federal Territories of Kuala Lumpur, Putrajaya and Labuan. Malaysia'scapital city is Kuala Lumpur while the new administrative center is in Putrajaya.With the population of 23 million, whichconsists of Malays (57%), Chinese (30%),Indians (8%) and indigenous people, Malaysia become an exotic blend of cultures and multi-racial population which practices variousreligions such as Islam, Buddhism, Taoism,Hinduism and Christianity. All this

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