Tourism in the Philippines
TOURISM IN THE PHILIPPINES
Executive Summary
Philippine Tourism indeed is one of the major contributors in our Gross Domestic Product. History shows that there are already long term developments of tourism in the Philippines that has been influenced by the interaction of both internal and external factors. Some of these factors include the relative attractiveness of the country over time, its proximity to markets, the availability of tourist infrastructure and superstructure, and the extent to which its role as a promoter of economic and social development is recognized.
For this research paper, the researchers analyzed the current situation on Philippine Tourism through pinpointing its internal and external factors that are affecting the said industry. To support these factors, matrices (such as SWOT matrix, Porter-5 matrix, etc.), tables and graphs are used by the group. Recommendations, alternative course of actions are also given by the group in line with the analyses that were made in this strategy paper. By doing these, the researchers would be able to help the tourism industry in analyzing what strategies are best applicable to be implemented.
In line with the group’s key findings, the group first conducted a brainstorming on what types of matrices are to be included in the paper. The group also make use of secondary data such as published articles, journals and news. Through this, the group started to discuss and formulate strategies that would help Philippine Tourism improve and be more competitive among all the tourism industry in the world.
Company Profile
Vision
The 2006 State of the Nation Address envisaged the Central Philippines to be the country’s premium tourist destination on account of its range of natural attraction and cultural heritage.
Mission The Department of Tourism (DOT) shall be the primary government agency charged with the responsibility to encourage, promote, and develop tourism as a major
Executive Summary
Philippine Tourism indeed is one of the major contributors in our Gross Domestic Product. History shows that there are already long term developments of tourism in the Philippines that has been influenced by the interaction of both internal and external factors. Some of these factors include the relative attractiveness of the country over time, its proximity to markets, the availability of tourist infrastructure and superstructure, and the extent to which its role as a promoter of economic and social development is recognized.
For this research paper, the researchers analyzed the current situation on Philippine Tourism through pinpointing its internal and external factors that are affecting the said industry. To support these factors, matrices (such as SWOT matrix, Porter-5 matrix, etc.), tables and graphs are used by the group. Recommendations, alternative course of actions are also given by the group in line with the analyses that were made in this strategy paper. By doing these, the researchers would be able to help the tourism industry in analyzing what strategies are best applicable to be implemented.
In line with the group’s key findings, the group first conducted a brainstorming on what types of matrices are to be included in the paper. The group also make use of secondary data such as published articles, journals and news. Through this, the group started to discuss and formulate strategies that would help Philippine Tourism improve and be more competitive among all the tourism industry in the world.
Company Profile
Vision
The 2006 State of the Nation Address envisaged the Central Philippines to be the country’s premium tourist destination on account of its range of natural attraction and cultural heritage.
Mission The Department of Tourism (DOT) shall be the primary government agency charged with the responsibility to encourage, promote, and develop tourism as a major
References: ● Department of Tourism (2012). About Us. Retrieved March 12, 2012 from http://www.tourism.gov.ph/Pages/default.aspx# ● Department of Tourism (2012) ● Department of Tourism (2012). Tourism National Strategy. Retrieved March 12,2012 from http://www.tourism.gov.ph/Pages/TourismNationalStrategy.aspx ● Department of Tourism (2012) ● Global Travel Industry News (2012). China plans to develop tourism on Xisha Islands. Retrieved March (----), 2012 from http://www.eturbonews.com/28287/china-plans-develop-tourism-xisha-islands ● Global Travel Industry News (2012) ● 4Hoteliers. (2011, September 9). Asia dominates Asia/Pacific tourism boom. Retrieved March 31, 2012, from 4Hoteliers: http://www.4hoteliers.com/4hots_nshw.php?mwi=9008 ● Factao, G