Advertising and Friend/a Loan Shark
A. Listening
B. Questions - Marketing and Advertising; Raising Finance; Accounting:
1. What are the 4 Ps and the 4 Cs of the marketing?
2. What is profit and loss account?
3. What are the advantages and the disadvantages for borrowing money from a bank/a friend/a loan shark?
4. What is market orientation?
5. What are the three categories of assets in a company? What do they include?
6. What are segmentation and customer groups?
7. What is a niche market?
8. What is up-market and down-market?
9. What are the accounting principles?
10. What is brand stretching?
11. What are the main benefits of political stability?
12. What is direct marketing?
13. What types of commercial advertising media do you know?
14. Explain the importance of finding the right international mix.
15. What is accounting?
16. What is positioning in marketing?
17. Do you think that advertising is becoming more or less effective nowadays ? Why ?
18. How can customers and manufecturers use the Internet to buy or sell products and services ?
19. What do you think the following sayings mean ? Ex. Love does much but money does more.
20. Find the opposite for: inelastic demand; up-market; budget-priced ; variable costs; skimming strategy; premium-priced ; budget-priced; elastic demand; penetration strategy.
21. Why is it important to know your customers ?
22. What do you understand by brand ?
23. Think of a scenario for a TV commercial you like or dislike. Can you describe it ?
24. What are assets and liabilities ?
25. What do you know about the P Product in Marketing ?
26. What do you know about the P Price in Marketing ?
27. What do you know about the P Place in Marketing ?
28. What do you know about the P Promotion in Marketing ?
29. What is wholesalers and retailers ?
30. What types of shops do you know ?
31. What is product endorsement ?
32. What do you understand by promotional activity ?
33. What is advertising ?
34. How/Why would you use the Internet
B. Questions - Marketing and Advertising; Raising Finance; Accounting:
1. What are the 4 Ps and the 4 Cs of the marketing?
2. What is profit and loss account?
3. What are the advantages and the disadvantages for borrowing money from a bank/a friend/a loan shark?
4. What is market orientation?
5. What are the three categories of assets in a company? What do they include?
6. What are segmentation and customer groups?
7. What is a niche market?
8. What is up-market and down-market?
9. What are the accounting principles?
10. What is brand stretching?
11. What are the main benefits of political stability?
12. What is direct marketing?
13. What types of commercial advertising media do you know?
14. Explain the importance of finding the right international mix.
15. What is accounting?
16. What is positioning in marketing?
17. Do you think that advertising is becoming more or less effective nowadays ? Why ?
18. How can customers and manufecturers use the Internet to buy or sell products and services ?
19. What do you think the following sayings mean ? Ex. Love does much but money does more.
20. Find the opposite for: inelastic demand; up-market; budget-priced ; variable costs; skimming strategy; premium-priced ; budget-priced; elastic demand; penetration strategy.
21. Why is it important to know your customers ?
22. What do you understand by brand ?
23. Think of a scenario for a TV commercial you like or dislike. Can you describe it ?
24. What are assets and liabilities ?
25. What do you know about the P Product in Marketing ?
26. What do you know about the P Price in Marketing ?
27. What do you know about the P Place in Marketing ?
28. What do you know about the P Promotion in Marketing ?
29. What is wholesalers and retailers ?
30. What types of shops do you know ?
31. What is product endorsement ?
32. What do you understand by promotional activity ?
33. What is advertising ?
34. How/Why would you use the Internet