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Totota Swot Analysis and Marketing Plan

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Totota Swot Analysis and Marketing Plan
6/20/13

Y outh unem pl m ent: G enerati j ess | The E conom i oy on obl st

Youth unemployment

Generation jobless
Around the world almost 300m 15- to 24-year-olds are not working. What has caused this epidemic of joblessness? And what can abate it?

Apr 27th 2013 | From the print edition
HELDER PEREIRA is a young man with no work and few prospects: a 21-year-old who failed to graduate from high school and lost his job on a building site four months ago. With his savings about to run out, he has come to his local employment centre in the Paris suburb of Sevran to sign on for benefits and to get help finding something to do. He’ll get the cash. Work is another matter. Y outh unemployment in Sevran is over 40%. A continent away in Athlone, a gritty Cape Town suburb, Nokhona, a young South African mother of two, lacks a “matric” or high-school qualification, and has been out of work since October 2010, when her contract as a cleaner in a coffee shop expired. She hopes for a job as a maid, and has sought help from DreamWorker, a charity that tries to place young jobseekers in work. A counsellor helps Nokhona brush up her interview skills. But the jobless rate among young black South Africans is probably around 55%. Official figures assembled by the International Labour Organisation say that 75m young people are unemployed, or 6% of all 15to 24-year-olds. But going by youth inactivity, which includes all those who are neither in work nor education, things look even worse. The OECD, an intergovernmental think-tank, counts 26m young people in the rich world as “NEETS”: not in employment, education or training. A World Bank database compiled from households shows more than 260m young people in developing economies are similarly “inactive”. The Economist calculates that, all told, almost 290m are neither working nor studying: almost w w w .econom i st.com /new s/i nternati onal /21576657-around-w orl m ost-300m -15-24-y ear-ol d-al ds-are-not-w orki ng-w

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