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Objectives of the Toronto International Film Festival

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Objectives of the Toronto International Film Festival
Toronto International Film Festival
Mission Statement
The Toronto International Film Festival (TIFF) mission is “transforming the way people see the world through film. “ This statement is grounded in the geographical location of Toronto that consists of a population from around the world. TIFF seeks out programming that will allow our audiences to express themselves, their cultural perspectives, and their sense of being, through the shared experience of the moving image.
Sponsors
TIFF gratefully acknowledges the continuing support of the public sector. Their contributions allow them to foster a more successful Canadian film industry, stimulate tourism activity in Ontario, and promote the widest possible enjoyment of Canadian cinema throughout the regions of Canada. Federal sponsors include Telefilm Canada, Canada Council for the Arts, and the Canadian Government. Provincial sponsors are the Ontario Media Development Corporation, Ontario Yours to Discover, Ontario Arts Council, and the Ontario Trillium Foundation.
Awards
Given that the festival lacks a jury and is non-competitive, regular awards handed out at other festivals for categories such as "Best Actress" or "Best Film" do not exist at the Toronto International Film Festival. The major prize, the People's Choice Award, is given to a feature-length film with the highest ratings as voted by the festival-going populace.
The festival also presents seven other awards for People's Choice Best Documentary, People's Choice Best Midnight Madness film, Best Canadian Feature, Best Canadian First Feature, Best Canadian Short Film, FIPRESCI's Special Presentation Winner and FIPRESCI's Discovery Section Winner. The first two were inaugurated in the 2009 edition of the festival.
Advantages & Disadvantages
Some advantages to Toronto International Film Festival are that the major award, the People’s Choice award is voted upon by the public, so the movie that wins the award was the favourite among the
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