Top Loyal International Holdings Ltd Case Study
Marketing Plan
(Guangdong Province)
Top Loyal International Holdings Ltd.
Table of Content
Executive Summary 2
Background 2 About the Company 2 About the Product 3
SWOT analysis 4 Strengths 4 Weaknesses 5 Opportunities 6 Threat 6
Marketing Plan 7 Marketing objectives: 7 Market Target 8 Positioning: 8 Points of difference 9 Marketing Strategy (4Ps) 9 Product 9 Price 11 Promotion 12 Place 13
Financial Analysis 14
Executive Summary
The market focus of this marketing plan is Guangdong Province, where the company did not market its product in before.
In this marketing plan, we are going to analyze the current situation of Top Loyal International Holdings Ltd., giving it a fully description of its internal and external environment by using the SWOT analysis.
After that, we will set realistic and practical marketing objectives for the company, defining our target market, and knowing our own selling point.
Then, the marketing strategy will further discuss the 4Ps of the company, and give 1 to 2 year recommendations, base on the former analysis and market situations.
At last, we will present the financial forecast of the future until the end of year 2015. Because we assume the company should acquire the medicine license after year 2015, the marketing strategy will have to change as well.
Background
About the Company
The Top Loyal International Holdings Ltd. was formed by American’s strong consortium and a number of senior medical doctors. The company aims at promoting the assistance of reproductive health care available to all women and committing to the research and development of related products.
Headquartered in Hong Kong, the company believes it will be a very good cooperation with the biological plants in the United States, since Hong Kong has advanced communications equipment as well as enough talents, technology, and good logistics and so on.
Since the first generation of the product appeared on the
(Guangdong Province)
Top Loyal International Holdings Ltd.
Table of Content
Executive Summary 2
Background 2 About the Company 2 About the Product 3
SWOT analysis 4 Strengths 4 Weaknesses 5 Opportunities 6 Threat 6
Marketing Plan 7 Marketing objectives: 7 Market Target 8 Positioning: 8 Points of difference 9 Marketing Strategy (4Ps) 9 Product 9 Price 11 Promotion 12 Place 13
Financial Analysis 14
Executive Summary
The market focus of this marketing plan is Guangdong Province, where the company did not market its product in before.
In this marketing plan, we are going to analyze the current situation of Top Loyal International Holdings Ltd., giving it a fully description of its internal and external environment by using the SWOT analysis.
After that, we will set realistic and practical marketing objectives for the company, defining our target market, and knowing our own selling point.
Then, the marketing strategy will further discuss the 4Ps of the company, and give 1 to 2 year recommendations, base on the former analysis and market situations.
At last, we will present the financial forecast of the future until the end of year 2015. Because we assume the company should acquire the medicine license after year 2015, the marketing strategy will have to change as well.
Background
About the Company
The Top Loyal International Holdings Ltd. was formed by American’s strong consortium and a number of senior medical doctors. The company aims at promoting the assistance of reproductive health care available to all women and committing to the research and development of related products.
Headquartered in Hong Kong, the company believes it will be a very good cooperation with the biological plants in the United States, since Hong Kong has advanced communications equipment as well as enough talents, technology, and good logistics and so on.
Since the first generation of the product appeared on the