Tommy Hilfiger Research Paper
The Tommy Hilfiger Corporation is dedicated to living the spirit of the American dream. “we believe the spirit of youth is our greatest inspiration. Resourcefulness is the key to value and wxcellence; in making quality a priority in our lives and products; by respecting one another we can reach all cultures and communities and by being bold in our vision we coninually expand our boundaries”.Tommy Hilfiger Corporation markets menswear, womenswear and childrenswear designed by Tommy Hilfiger. Hilfiger sells a complete line of clothing from socks to shirts, swimwear, jackets, pants, belts, wallets and ties, as well as sleepwear , golf clothes, cosmetics. The company operates 15 specialty stores, 10 Tommy Jwans stores, a Tommy Hilfiger Children’s store and a dual concept store. Hilfiger also operates 102 company outlet stores that offer branded products as
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He and two friends invested $300 in used blue jeans and sold them out of an Elmira basement. Hilfiger never attended college but built up the blue jean business into a chain of seven upstate New York stores called people’s Place.. In 1977 Pwoplw’s Place was forced to declare bankruptcybecause they were poorly managed. Hilfiger moves to Manhattan and tried to find work as a clothing designer. He eventually foud work designing jwans for Jordache. The line of tommy Hilfiger clothing debuted in the fall of 1985 with an ad campaign that featured no clothes but declared that hilfiger was a designer on par with Ralph Lauren, Perry Ellis and Calvin Klein. By 1987 the Hilfiger line was attracting more national attention with advertisements in People, USA Today and other publications. In 1986 Hilfiger brand clothing was availeble in 60 department stores and 25 speciality shopesn and brought in $32 million in retail sales. A yearb later retail sales had more than doubled, to $70
He and two friends invested $300 in used blue jeans and sold them out of an Elmira basement. Hilfiger never attended college but built up the blue jean business into a chain of seven upstate New York stores called people’s Place.. In 1977 Pwoplw’s Place was forced to declare bankruptcybecause they were poorly managed. Hilfiger moves to Manhattan and tried to find work as a clothing designer. He eventually foud work designing jwans for Jordache. The line of tommy Hilfiger clothing debuted in the fall of 1985 with an ad campaign that featured no clothes but declared that hilfiger was a designer on par with Ralph Lauren, Perry Ellis and Calvin Klein. By 1987 the Hilfiger line was attracting more national attention with advertisements in People, USA Today and other publications. In 1986 Hilfiger brand clothing was availeble in 60 department stores and 25 speciality shopesn and brought in $32 million in retail sales. A yearb later retail sales had more than doubled, to $70