Todovino and La Carte des Vins Alliance Case Study: Can Your Rival Be Your Friend?
Todovino Case: Can Your Rival Be Your Friend
Todovino and La Carte des Vins has a new opportunity to change the wine selling industry. Both companies should form a non-equity strategic alliance in order to offer customers new value, create a sustainable competitive advantage long term, and to overcome the learning races in the wine selling industry. Using a contract as a strategic alliance will be beneficial because both companies will be able to maintain their own company while improving performance and productivity.
Strategy Development and Partner Assessment
Todovino’s mission is to “guide those who are willing to learn and experiment.” The Spanish wine company offers a new way to sell wine. They have proven to be very successful through their online shop, media partnerships, wine clubs, and Iberia airlines partnership. Gonzala Verdera’s management style will be complemented by a contract formation with La Carte des Vins. Verdera’s management style is to keep all decision power, focus on great Spanish wine, and offer a personalized service. By creating an alliance with La Carte des Vins Todovino will be able to gain customer knowledge and their CRM program. This customer knowledge will increase brand awareness and help Todovino achieve their mission of educating wine enthusiasts. However, it is important that Todovino does not give away too much insight about their distribution and online plan because it will weaken their competitive advantage. A contract agreement will allow Todovino to share some of their unique resources and capabilities. Also, the flexibility of the contract will allow Todovino to stay true to their company culture and morals such as rejecting a non-venture capital and finding the best wine in Spain. La Carte des Vins’ mission is very similar to Todovino, making their consumer segment very attractive. La Carte is a wine store that specializes in foreign wine. The company was able to enhance the customer’s experience by developing a
Todovino and La Carte des Vins has a new opportunity to change the wine selling industry. Both companies should form a non-equity strategic alliance in order to offer customers new value, create a sustainable competitive advantage long term, and to overcome the learning races in the wine selling industry. Using a contract as a strategic alliance will be beneficial because both companies will be able to maintain their own company while improving performance and productivity.
Strategy Development and Partner Assessment
Todovino’s mission is to “guide those who are willing to learn and experiment.” The Spanish wine company offers a new way to sell wine. They have proven to be very successful through their online shop, media partnerships, wine clubs, and Iberia airlines partnership. Gonzala Verdera’s management style will be complemented by a contract formation with La Carte des Vins. Verdera’s management style is to keep all decision power, focus on great Spanish wine, and offer a personalized service. By creating an alliance with La Carte des Vins Todovino will be able to gain customer knowledge and their CRM program. This customer knowledge will increase brand awareness and help Todovino achieve their mission of educating wine enthusiasts. However, it is important that Todovino does not give away too much insight about their distribution and online plan because it will weaken their competitive advantage. A contract agreement will allow Todovino to share some of their unique resources and capabilities. Also, the flexibility of the contract will allow Todovino to stay true to their company culture and morals such as rejecting a non-venture capital and finding the best wine in Spain. La Carte des Vins’ mission is very similar to Todovino, making their consumer segment very attractive. La Carte is a wine store that specializes in foreign wine. The company was able to enhance the customer’s experience by developing a