To Go Global or to Stay Local
Data Clear’s Dilemma:
“To go global or to stay local?”
Submitted to: Mrs. Helder
Submitted by: Vanesa Cividini,
Class:2IBMS3
SN: 20030864
Date of Submission: 21st February, 2005
Table of Contents
1-Introduction 3
2-Problem definition 3
3-SWOT Analysis 4
4-Analysis 5
4.1-Stay Domestic 5
4.2-Go Global 7
5-Conclusion/ Recommendations 9
6-Bibliography 10
7-Appendix 11
7.1-SWOT Analysis table 11 1-Introduction
Data Clear (D.C.) is a pioneer in data analysis software. For a while, D.C. had this market for its own. Now the competition is rising and the company needs a rapid change before the newcomers invade the market.
2-Problem definition
Data Clear has reached the point where drastic decisions are crucial. Should they go global or stay local? 3-SWOT Analysis
Despite of being in the market for such a short period, Data Clear has certainly vast strengths. After only two years, the company has acquired leadership in the market and a record of increasing sales. This is indeed a grand plus. Thanks to its technical expertise, D.C. has made possible the development of a unique product: Data analysis software. This product has surely facilitated the company’s success, but that is not all. Thanks to its youth and the great multiplicity of its staff, D.C. has definitely proved its openness and adaptability. This is a crucial issue when talking of an enduring company.
However, there is no utopia when talking about Data Clear. As the company is still young, there is as well, a long way to go. Despite of its great success, D.C. has a significant lack of experience. This can be quite hazardous when making major decisions. What's more, there is no clear goal of the company. The staff at Data Clear is highly qualified but there is no actual consistency in the general objectives. Apart from that, the company has a major lack of infrastructure. At the present time there is a deep need for Data Clear to expand. This infrastructure necessity makes it very expensive even
“To go global or to stay local?”
Submitted to: Mrs. Helder
Submitted by: Vanesa Cividini,
Class:2IBMS3
SN: 20030864
Date of Submission: 21st February, 2005
Table of Contents
1-Introduction 3
2-Problem definition 3
3-SWOT Analysis 4
4-Analysis 5
4.1-Stay Domestic 5
4.2-Go Global 7
5-Conclusion/ Recommendations 9
6-Bibliography 10
7-Appendix 11
7.1-SWOT Analysis table 11 1-Introduction
Data Clear (D.C.) is a pioneer in data analysis software. For a while, D.C. had this market for its own. Now the competition is rising and the company needs a rapid change before the newcomers invade the market.
2-Problem definition
Data Clear has reached the point where drastic decisions are crucial. Should they go global or stay local? 3-SWOT Analysis
Despite of being in the market for such a short period, Data Clear has certainly vast strengths. After only two years, the company has acquired leadership in the market and a record of increasing sales. This is indeed a grand plus. Thanks to its technical expertise, D.C. has made possible the development of a unique product: Data analysis software. This product has surely facilitated the company’s success, but that is not all. Thanks to its youth and the great multiplicity of its staff, D.C. has definitely proved its openness and adaptability. This is a crucial issue when talking of an enduring company.
However, there is no utopia when talking about Data Clear. As the company is still young, there is as well, a long way to go. Despite of its great success, D.C. has a significant lack of experience. This can be quite hazardous when making major decisions. What's more, there is no clear goal of the company. The staff at Data Clear is highly qualified but there is no actual consistency in the general objectives. Apart from that, the company has a major lack of infrastructure. At the present time there is a deep need for Data Clear to expand. This infrastructure necessity makes it very expensive even
Bibliography: Avsb, Shankar (2000) IN Silverthorne, Sean (2001): To Go Global—Or No?, How You Made the Call, “Harvard Business Review”, Vol.79, No. 8, August 2001. Beck, John C (2000). Globalization: Don’t go there… Available from: www.accenture.com [Accessed 18th February 2005] Churchwell, Cynthia D Marina, José Antonio (2003).“La Creación Económica”, Madrid, Deusto S.A. Ediciones. Ruigrok, Winfried (2000): The Taming of the Shrewd Multinational, “European Business forum”, issue 10, March 2000. Swindlehurst, C., (2000): Why go global Woods, Jorden 2000. From: John C. Beck, 2000. Globalization: Don’t go there… Available from: www.accenture.com [Accessed 18th February 2005] http://www.entrepreneur.com, [Accessed 17th February, 2005]