To Determine the Level of Customer Satisfaction in Daystar University Cafeteria
TO DETERMINE THE LEVEL OF CUSTOMER SATISFACTION
IN DAYSTAR UNIVERSITY CAFETERIA
A project submitted to the School of Business and Economics in partial fulfillment of the requirement for the course
Research Methodology
BUS 213X
Daystar University
Nairobi, Kenya
By
Mark Reuben Gathigi
08-1064
November 2012
DECLARATION
In presenting, this research in partial fulfillment of the requirements of the course code BUS 213X – Research Methodology from Daystar University, I declare that this is research is my original work and has not been submitted to any other college or university for academic credit.
ACKNOWLEDGEMENT
Researcher wish to express sincere, heartfelt appreciation to those involved in the completion of this research successfully.
First and foremost, researcher would like to express special appreciation, deep gratitude and thanks to research lecturer/supervisor, Mrs. Joyce Ndegwa, who has always been there to provide continuous guidance, advice and generous amount of time in helping to complete this research. Her remarkable unique ways and professionalism of handling researcher’s weakness has turned the basic mind to see things in more rational view. It is really a great pleasure to learn from someone who is a professional like her.
Great appreciation extended to my friends and family who have helped to inspire some of the ideas directly or indirectly, knowing or unknowingly, at different stages of researcher’s thought development process and throughout in the completion of this research. Without their endless sacrifices, constant love and steadfast support, researcher would never have reached this level.
Finally, very special thanks are also extended to my respondents, those staff in Daystar University Cafeteria. Thank you very much. God bless!
ABSTRACT
The main purpose of this study was to determine the perception of customer satisfaction in Daystar University cafeterias among 40 respondents from the two cafeterias and across
IN DAYSTAR UNIVERSITY CAFETERIA
A project submitted to the School of Business and Economics in partial fulfillment of the requirement for the course
Research Methodology
BUS 213X
Daystar University
Nairobi, Kenya
By
Mark Reuben Gathigi
08-1064
November 2012
DECLARATION
In presenting, this research in partial fulfillment of the requirements of the course code BUS 213X – Research Methodology from Daystar University, I declare that this is research is my original work and has not been submitted to any other college or university for academic credit.
ACKNOWLEDGEMENT
Researcher wish to express sincere, heartfelt appreciation to those involved in the completion of this research successfully.
First and foremost, researcher would like to express special appreciation, deep gratitude and thanks to research lecturer/supervisor, Mrs. Joyce Ndegwa, who has always been there to provide continuous guidance, advice and generous amount of time in helping to complete this research. Her remarkable unique ways and professionalism of handling researcher’s weakness has turned the basic mind to see things in more rational view. It is really a great pleasure to learn from someone who is a professional like her.
Great appreciation extended to my friends and family who have helped to inspire some of the ideas directly or indirectly, knowing or unknowingly, at different stages of researcher’s thought development process and throughout in the completion of this research. Without their endless sacrifices, constant love and steadfast support, researcher would never have reached this level.
Finally, very special thanks are also extended to my respondents, those staff in Daystar University Cafeteria. Thank you very much. God bless!
ABSTRACT
The main purpose of this study was to determine the perception of customer satisfaction in Daystar University cafeterias among 40 respondents from the two cafeterias and across
References: Anderson, E.W. & Sullivan, M. (1993). The antecedents and consequences of customer satisfactions for firms. Marketing Science, vol.12. Churchill, G. & Suprenant, C (2002). “Jouunal of Marketing Research Methodology.” Vol.19. Cook Sarah (2011) “Customer Care Excellence” How to create an effective customer focus, 2011. Elaine K. Harris (2006) “Customer Service.” 2006. Mugenda Olive and Mugenda Abel (1999) “Researcher Methods.” Qualitative and Qualitative approaches. Africa Centre. 1999.