Title: “with a Point of Departure from the Managerial Economics Theory (Ies) of Your Choice Describe How Managerial Economics Is Applicable in Your Work Place of Your Choice.”
MZUMBE UNIVERSITY
(CHUO KIKUU MZUMBE)
DAR ES SALAAM BUSINESS SCHOOL
STUDENT NAME: KARUGABA RUGAIMUKAMU
REGISTRATION NUMBER: 1375/T.09
COURSE: MSC.MARKETING MANAGEMENT
SUBJECT: MANAGERIAL ECONOMICS
COURSE LECTURER: DR. PROSPER NGOWI
TERM PAPER ASSIGNMENT
TITLE: “WITH A POINT OF DEPARTURE FROM THE MANAGERIAL ECONOMICS THEORY (IES) OF YOUR CHOICE DESCRIBE HOW MANAGERIAL ECONOMICS IS APPLICABLE IN YOUR WORK PLACE OF YOUR CHOICE.”
CASE STUDY: ZAIN TANZANIA
TABLE OF CONTENTS
Table of contents………………………………………………………………. i
List of Abbreviations…………………………………………………………… ii
1.0 Introduction………………………………………………………………... 1
1.1 Economic Theories Explanation…………………………………….
1.2 Theories to be Discussed……………………………………………
2.0 Zain Tanzania History and Background…………………………………….
2.1 Zain Market Share and the Status of Telecommunication Sector……
2.2 Zain Organization Structure…………………………………………..
2.3 Zain Products and Services……………………………………………
3.0 Challenging Managerial Decision Areas in Zain Tanzania-Real Cases……… 3.1Choice of Product……………………………………………………… 3.2 Determining the Price of a Product…………………………………… 3.3 Choice of Technology…………………………………………………. 3.4 How to promote Sales………………………………………………… 3.5 How to Manage Inventory…………………………………………… 3.6 Choice of Business and Nature of Product…………………………….
4.0 Impact of the Decisions in the Short Run and Long Run…………………….. 4.1 Impact of Product Choice……………………………………………… 4.2 Impact on Price Setting………………………………………………… 4.3 Impact on the Choice of Technology…………………………………… 4.4 Impact on Decisions Made to Promote Sales…………………………… 4.5 Impact from the Management of Inventory……………………………… 4.6 Impact Associated with the Choice of Business and Nature of Product…..
5.0 Conclusion and Recommendations………………………………………………..
Appendix i: Illustration of Application of Economics to Managerial Decision Making…..
Appendix ii: Zain Tanzania
(CHUO KIKUU MZUMBE)
DAR ES SALAAM BUSINESS SCHOOL
STUDENT NAME: KARUGABA RUGAIMUKAMU
REGISTRATION NUMBER: 1375/T.09
COURSE: MSC.MARKETING MANAGEMENT
SUBJECT: MANAGERIAL ECONOMICS
COURSE LECTURER: DR. PROSPER NGOWI
TERM PAPER ASSIGNMENT
TITLE: “WITH A POINT OF DEPARTURE FROM THE MANAGERIAL ECONOMICS THEORY (IES) OF YOUR CHOICE DESCRIBE HOW MANAGERIAL ECONOMICS IS APPLICABLE IN YOUR WORK PLACE OF YOUR CHOICE.”
CASE STUDY: ZAIN TANZANIA
TABLE OF CONTENTS
Table of contents………………………………………………………………. i
List of Abbreviations…………………………………………………………… ii
1.0 Introduction………………………………………………………………... 1
1.1 Economic Theories Explanation…………………………………….
1.2 Theories to be Discussed……………………………………………
2.0 Zain Tanzania History and Background…………………………………….
2.1 Zain Market Share and the Status of Telecommunication Sector……
2.2 Zain Organization Structure…………………………………………..
2.3 Zain Products and Services……………………………………………
3.0 Challenging Managerial Decision Areas in Zain Tanzania-Real Cases……… 3.1Choice of Product……………………………………………………… 3.2 Determining the Price of a Product…………………………………… 3.3 Choice of Technology…………………………………………………. 3.4 How to promote Sales………………………………………………… 3.5 How to Manage Inventory…………………………………………… 3.6 Choice of Business and Nature of Product…………………………….
4.0 Impact of the Decisions in the Short Run and Long Run…………………….. 4.1 Impact of Product Choice……………………………………………… 4.2 Impact on Price Setting………………………………………………… 4.3 Impact on the Choice of Technology…………………………………… 4.4 Impact on Decisions Made to Promote Sales…………………………… 4.5 Impact from the Management of Inventory……………………………… 4.6 Impact Associated with the Choice of Business and Nature of Product…..
5.0 Conclusion and Recommendations………………………………………………..
Appendix i: Illustration of Application of Economics to Managerial Decision Making…..
Appendix ii: Zain Tanzania
References: For the purpose of this discussion the following microeconomic theories (as laid down by Dwivedi (2008)) shall be used to explain how problems faced by managers in the work places particularly Zain Tanzania are dealt with: • Theory of Demand In August 1, 2008 Zain group rebranded its Africa operations from “ Celtel ” to “ Zain “ in line with its objectives of operating under one brand in all the 22 countries.