Tiger Woods: An Example Of A Strong Brand
An example of what I would consider a strong brand would be Tiger Woods because he holds the top spot among athletes with a brand value of almost $90 million. Also, his remaining deals with Nike, Electronic Arts, and Procter & Gamble’s Gillette, will still earn enough to keep him the world’s highest-paid athlete. Likewise, Tiger Woods have a brand name that refers directly to the element of Nike because he is the most recognized individual in sports sponsored by Nike. The brand mark or logo of Nike is an element that is mostly spoken by Tiger Woods of how often he represents the logo throughout golf and media. For example, Tiger frequently wears a hat with a Nike logo on it throughout golf tours and tournaments. Personally, I think the Tiger Woods brand is strong because he is sponsored by Nike, which is the number one sports business brand worth $26 billion (Golf Digest, 2015).
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I’m not saying that Converse doesn’t make American products, but they are one of many iconic footwear companies that has no relation to the sport industry. Also, converse have had multiple near bankruptcy instances where they opted to sell their brand to Nike. Additionally, I personally think the Converse brand is weak because they have limited ability to adapt to changing fashion or technology. For example, the company’s shoes are locked into a set look whereby each of their shoes look just
I’m not saying that Converse doesn’t make American products, but they are one of many iconic footwear companies that has no relation to the sport industry. Also, converse have had multiple near bankruptcy instances where they opted to sell their brand to Nike. Additionally, I personally think the Converse brand is weak because they have limited ability to adapt to changing fashion or technology. For example, the company’s shoes are locked into a set look whereby each of their shoes look just