This report based on 4Ps theory analysis Head & Shoulders products and promotion. Firstly, this report will introduce the research and methods
Teacher: Marc
Word Count:1,097
Content
1.Introduction-2
2. Methodology-3
3. Results-3
3.1 Survey results-3
4. Discussion-8
5. Recommendation-10
6. Conclusion-10
7. Reference-12
8. Questioners-13
1.Introduction
The Procter & Gamble (P & G) was founded in 1837. Procter & Gamble researchers started making a new anti-dandruff shampoo in 1950. (Procter & Gamble, 2010) the new anti-dandruff shampoo is Head & Shoulders. Head & Shoulders is an old brand. In 1961 for the first time it entered the US market, but now it is a modern product, because “Head & Shoulders shampoo is a high-tech product, mainly focused on clearing dandruff. The active ingredient is pyrithione zinc, and this ingredient can effectively remove dandruff.”(Head & Shoulders, 2013) Today, the main competition in the UK market brand is Rejoice.
McCarthy, Jerome E. (1960) argues that 4Ps which are “product, price, place, and promotion”. The complete and success marketing need to find the appropriate product, right price, proper and appropriate dissemination channels Promotions means, the right products and services. (Marks, 2004)
This report based on 4Ps theory analysis Head & Shoulders products and promotion. Firstly, this report will introduce the research and methods. Second, this report will show the results of the questionnaire. Finally the report will give some recommendation and conclusion.
2. Methodology
Firstly, we decided the direction of our research and discussed what information are our report needs. The making questionnaire is effective survey method. We made 20 questionnaires; there are 15 questions each, with randomly selected respondent, and asked for help in completing the questionnaires in Hendon. And also we have collected information about Head & Shoulders in libraries and website, help us better understand the products, and understand the marketing mix (4Ps) theory.
3. Results
Firstly this section will introduce Head & Shoulders
Word Count:1,097
Content
1.Introduction-2
2. Methodology-3
3. Results-3
3.1 Survey results-3
4. Discussion-8
5. Recommendation-10
6. Conclusion-10
7. Reference-12
8. Questioners-13
1.Introduction
The Procter & Gamble (P & G) was founded in 1837. Procter & Gamble researchers started making a new anti-dandruff shampoo in 1950. (Procter & Gamble, 2010) the new anti-dandruff shampoo is Head & Shoulders. Head & Shoulders is an old brand. In 1961 for the first time it entered the US market, but now it is a modern product, because “Head & Shoulders shampoo is a high-tech product, mainly focused on clearing dandruff. The active ingredient is pyrithione zinc, and this ingredient can effectively remove dandruff.”(Head & Shoulders, 2013) Today, the main competition in the UK market brand is Rejoice.
McCarthy, Jerome E. (1960) argues that 4Ps which are “product, price, place, and promotion”. The complete and success marketing need to find the appropriate product, right price, proper and appropriate dissemination channels Promotions means, the right products and services. (Marks, 2004)
This report based on 4Ps theory analysis Head & Shoulders products and promotion. Firstly, this report will introduce the research and methods. Second, this report will show the results of the questionnaire. Finally the report will give some recommendation and conclusion.
2. Methodology
Firstly, we decided the direction of our research and discussed what information are our report needs. The making questionnaire is effective survey method. We made 20 questionnaires; there are 15 questions each, with randomly selected respondent, and asked for help in completing the questionnaires in Hendon. And also we have collected information about Head & Shoulders in libraries and website, help us better understand the products, and understand the marketing mix (4Ps) theory.
3. Results
Firstly this section will introduce Head & Shoulders