Thinking Critically About the Media
“THINKING CRITICALLY ABOUT THE MEDIA (Exercise 14.7)” Paper output in ENG 314A
Submitted To: Mrs. Nancy Cocamas Submitted By: Miss. Dionnefil D. Dadole MAED 1st year April 30, 2012 Summer 2012
➢ Get a copy of a local daily paper, a national paper and a national newsmagazine and bring each to class. Rather than look at the articles, focus on the advertisements. You can ignore the “supplements” that often come with the paper. Take a guess at what the ratio of Ads to articles is, then count the number of Ads in the first section of each newspaper or an entire newsmagazine and compare it to the number of news articles. Look at the sizes of Ads and their content. Take note of the Ads that appear in particular sections, such as Sports or Business. What can you conclude about the kind of audience toward which the Ads are directed? Are there any obvious or subtle connections between any of the advertisements and the stories in the paper? Do any of the stories have the quality of an Ad– announcing the opening of a new store, for example? Are there any Ads that have the quality of a news story making claims about a new weight-reducing pill, for example? Are the Ads clearly labelled as advertisements or distinguished from the news in other ways, such as being enclosed in a border?
The two Ads of Paramount Life & General Insurance posted on the whole of pages 3 & 5 and the posted Ads of Music, Dance, Theatre, Visual arts and Food industry on the last two pages of ‘STARWEEK (Volume: XXVI; NO. 11 edition; April 22, 2012 issue)’ newsmagazine are generally directed towards literate (know how to read and write newspaper or newsmagazine readers of the Philippines or Filipino readers). But talking of special clients or consumers or the real target market/consumers/clients of ‘SUNDAY to SUNDAY’ column Ads: Music Ads are darted towards ‘five-star hotel singers, recording singers/artists (Filipino or
Submitted To: Mrs. Nancy Cocamas Submitted By: Miss. Dionnefil D. Dadole MAED 1st year April 30, 2012 Summer 2012
➢ Get a copy of a local daily paper, a national paper and a national newsmagazine and bring each to class. Rather than look at the articles, focus on the advertisements. You can ignore the “supplements” that often come with the paper. Take a guess at what the ratio of Ads to articles is, then count the number of Ads in the first section of each newspaper or an entire newsmagazine and compare it to the number of news articles. Look at the sizes of Ads and their content. Take note of the Ads that appear in particular sections, such as Sports or Business. What can you conclude about the kind of audience toward which the Ads are directed? Are there any obvious or subtle connections between any of the advertisements and the stories in the paper? Do any of the stories have the quality of an Ad– announcing the opening of a new store, for example? Are there any Ads that have the quality of a news story making claims about a new weight-reducing pill, for example? Are the Ads clearly labelled as advertisements or distinguished from the news in other ways, such as being enclosed in a border?
The two Ads of Paramount Life & General Insurance posted on the whole of pages 3 & 5 and the posted Ads of Music, Dance, Theatre, Visual arts and Food industry on the last two pages of ‘STARWEEK (Volume: XXVI; NO. 11 edition; April 22, 2012 issue)’ newsmagazine are generally directed towards literate (know how to read and write newspaper or newsmagazine readers of the Philippines or Filipino readers). But talking of special clients or consumers or the real target market/consumers/clients of ‘SUNDAY to SUNDAY’ column Ads: Music Ads are darted towards ‘five-star hotel singers, recording singers/artists (Filipino or