Thesis in Fast Food Industry
A Study: Factors Affecting Popularity on the Marketing Aspects of Leading Food Chains in Marikina City
Chapter I
THE PROBLEM AND ITS BACKGROUND This chapter contains the overview of the research problem and the factors that lead to the conceptualization of the problem and justification for considering the chosen topic as a problem for research. The researchers’ motivation in this study in knowing the reasons and information that leads popularity in same food chains in Marikina city. The purpose of the study is to determine what factor on marketing aspects do the food chains become leading in the area of Marikina.
INTRODUCTION
The business environment is characterized by a spirit of competitions. Firms continuously devise ways of capturing a bigger market share by attaining market leadership. High sales of products and services can be achieved through any of the following ways. Marketing is defined as total system of business activities that includes planning, selling, distributing and promoting products, services and ideas to consumers to achieved organizational objectives. It is human activity designed to integrate and facilitate any exchange process – buying and selling, with the intent to satisfy human needs and wants. Food chain is owned and operated, or franchised by international chains, ranges from fast food and family style dining to coffee bars and pizza places and thus can be found in all of the categories of commercial food service establishments. It is part of the food industry that provides meals to people away from their homes for immediate consumption on or off premises. The activities performed by firms or the food chains in bringing about an exchange may be referred as to “Marketing Aspects” or it is under the “marketing mix” in marketing and “variations” in food service establishments. The functions of the components of this co called marketing aspects are greatly facilitated by market. Marketing is a customer wants. The company first
Chapter I
THE PROBLEM AND ITS BACKGROUND This chapter contains the overview of the research problem and the factors that lead to the conceptualization of the problem and justification for considering the chosen topic as a problem for research. The researchers’ motivation in this study in knowing the reasons and information that leads popularity in same food chains in Marikina city. The purpose of the study is to determine what factor on marketing aspects do the food chains become leading in the area of Marikina.
INTRODUCTION
The business environment is characterized by a spirit of competitions. Firms continuously devise ways of capturing a bigger market share by attaining market leadership. High sales of products and services can be achieved through any of the following ways. Marketing is defined as total system of business activities that includes planning, selling, distributing and promoting products, services and ideas to consumers to achieved organizational objectives. It is human activity designed to integrate and facilitate any exchange process – buying and selling, with the intent to satisfy human needs and wants. Food chain is owned and operated, or franchised by international chains, ranges from fast food and family style dining to coffee bars and pizza places and thus can be found in all of the categories of commercial food service establishments. It is part of the food industry that provides meals to people away from their homes for immediate consumption on or off premises. The activities performed by firms or the food chains in bringing about an exchange may be referred as to “Marketing Aspects” or it is under the “marketing mix” in marketing and “variations” in food service establishments. The functions of the components of this co called marketing aspects are greatly facilitated by market. Marketing is a customer wants. The company first