Thesis Emba
NATIONAL ECONOMICS UNIVERSITY
NEU BUSINESS SCHOOL
***************
MASTER OF BUSINESS ADMINISTRATION
RESEARCH PROPOSAL
IMPROVING ONLINE MARKETING WITH THE NETWORK MARKETING FOR E-BIKE ON SOCIAL NETWOTK SYSTEM
AT
HANOI ELECTRIC BIKE
STUDENT: TRAN TRUNG THANH– EMBA 9B
SUPERVISOR: ASSOC. PROF. DR VU THI MINH
HA NOI - 2012
2
This Research Proposal is approved by Assoc. Prof. Dr Vu Thi Minh.
Ha Noi, April 2012
Vu Thi Minh
RESEARCH TOPIC
Improving the online marketing with the Network Marketing (NM) systems for e-bike on Social Network (SN) systems at Hanoi Electric Bike Company (HN-EBIKE)
RATIONALE
Nowadays, we all see the power of social network systems; it grows up quickly day by day. There are many successful enterprises that have applied this model not only in the PR but also in marketing product effectively such as Groupon, Vietnam Travel, Language Link... That is why I am really interested in the Network Marketing field as its essential role in an enterprise’s success. It is really an important tool for enhancing competitive advantages. Social media marketing is the most powerful and funniest way to build your NM business.
Social media is a perfect extension of traditional networking; the big difference is that anyone can effectively extend themselves without geographical boundaries or personal introduction. Social media is also an extremely viable marketing solution that doesn’t require a large budget or extensive resources.
With today’s economy, there are a few of silver-bullets left for small businesses. Like many effective Internet marketing activities, intelligence combined with a good plan and follow-through can make a big difference, without a big price tag.
With the development of social media sites like Twitter, Facebook, and YouTube, the entire landscape of how you market a business has changed and in many ways for the better. Never before has there been such a powerful opportunity for the
NEU BUSINESS SCHOOL
***************
MASTER OF BUSINESS ADMINISTRATION
RESEARCH PROPOSAL
IMPROVING ONLINE MARKETING WITH THE NETWORK MARKETING FOR E-BIKE ON SOCIAL NETWOTK SYSTEM
AT
HANOI ELECTRIC BIKE
STUDENT: TRAN TRUNG THANH– EMBA 9B
SUPERVISOR: ASSOC. PROF. DR VU THI MINH
HA NOI - 2012
2
This Research Proposal is approved by Assoc. Prof. Dr Vu Thi Minh.
Ha Noi, April 2012
Vu Thi Minh
RESEARCH TOPIC
Improving the online marketing with the Network Marketing (NM) systems for e-bike on Social Network (SN) systems at Hanoi Electric Bike Company (HN-EBIKE)
RATIONALE
Nowadays, we all see the power of social network systems; it grows up quickly day by day. There are many successful enterprises that have applied this model not only in the PR but also in marketing product effectively such as Groupon, Vietnam Travel, Language Link... That is why I am really interested in the Network Marketing field as its essential role in an enterprise’s success. It is really an important tool for enhancing competitive advantages. Social media marketing is the most powerful and funniest way to build your NM business.
Social media is a perfect extension of traditional networking; the big difference is that anyone can effectively extend themselves without geographical boundaries or personal introduction. Social media is also an extremely viable marketing solution that doesn’t require a large budget or extensive resources.
With today’s economy, there are a few of silver-bullets left for small businesses. Like many effective Internet marketing activities, intelligence combined with a good plan and follow-through can make a big difference, without a big price tag.
With the development of social media sites like Twitter, Facebook, and YouTube, the entire landscape of how you market a business has changed and in many ways for the better. Never before has there been such a powerful opportunity for the
References: 1. Hanoi tourist (2010), Kế hoạch online marketing cho Hanoi tourist. 2. Norwegian University of Science and Technology - Trondheim (2010), Social media in business-to-business branding. 3. Maria Johansson (2010), Social media and brand awareness. 4. Larry Webber, Marketing to the Social Web: How Digital Customer Communities Build Your Business, Wiley Publisher, 1st edition (2007). 5. Marketing Management textbook.