thesis
A Proposal on
Marketing Strategies of Smart Phones:
A Case Study of Nokia Mobiles
Submitted By:
Sumit Goyal
MBA 7th Trimester
Euphoria
Apex College
Submitted To:
Prof. Dr. Prem Raj Pant
Apex College
Sept 25, 2012 INTRODUCTION
1.1 Background
Nokia has come a long way to evolve from a paper mill founded in 1865 to a world-renowned mobile phone manufacturer and one of the most powerful brands in the world. In 1992 Nokia appointed Jorma Ollila as the new CEO and concentrated its focus on telecommunications. Throughout the 1990’s Nokia was known as a relentless innovator and a pioneer that made the world’s first satellite call among many other groundbreaking milestones. In 1998 Nokia became the world’s largest mobile phone manufacturer with a turnover of 31 billion dollars.
Nokia started its operation through Neoteric Nepal, a member of Golcha Organization and Paramount Electronics, a subsidiary of Vishal Group. According to Grant McBeath, managing director, Nokia Thailand and emerging Asia, the mobile phone subscription in Nepal is growing at a faster rate, creating opportunities for handset makers to introduce new mobile phones and services here. “Nepali consumers are catching up with the global trend very fast. In fact, Nepal has emerged as a 3G market since some time now. This has given immense room for smart phone sellers in Nepal to grow,” said McBeath.
Nokia is the largest mobile phone seller in Nepal, with the brand holding a strong command in entry-level and medium-range cell phones. Apart from using cell phones as a device to communicate through voice and text, Nepali people are also using their cell phones as an entertaining device and stay connected through Wi-Fi and 3G, increasing the prospect for the companies to grow.
The affordability factor has also made sales of handset brisk. With global brands competing along with Indian and Chinese players, the price has come down significantly in last few years. Five
Marketing Strategies of Smart Phones:
A Case Study of Nokia Mobiles
Submitted By:
Sumit Goyal
MBA 7th Trimester
Euphoria
Apex College
Submitted To:
Prof. Dr. Prem Raj Pant
Apex College
Sept 25, 2012 INTRODUCTION
1.1 Background
Nokia has come a long way to evolve from a paper mill founded in 1865 to a world-renowned mobile phone manufacturer and one of the most powerful brands in the world. In 1992 Nokia appointed Jorma Ollila as the new CEO and concentrated its focus on telecommunications. Throughout the 1990’s Nokia was known as a relentless innovator and a pioneer that made the world’s first satellite call among many other groundbreaking milestones. In 1998 Nokia became the world’s largest mobile phone manufacturer with a turnover of 31 billion dollars.
Nokia started its operation through Neoteric Nepal, a member of Golcha Organization and Paramount Electronics, a subsidiary of Vishal Group. According to Grant McBeath, managing director, Nokia Thailand and emerging Asia, the mobile phone subscription in Nepal is growing at a faster rate, creating opportunities for handset makers to introduce new mobile phones and services here. “Nepali consumers are catching up with the global trend very fast. In fact, Nepal has emerged as a 3G market since some time now. This has given immense room for smart phone sellers in Nepal to grow,” said McBeath.
Nokia is the largest mobile phone seller in Nepal, with the brand holding a strong command in entry-level and medium-range cell phones. Apart from using cell phones as a device to communicate through voice and text, Nepali people are also using their cell phones as an entertaining device and stay connected through Wi-Fi and 3G, increasing the prospect for the companies to grow.
The affordability factor has also made sales of handset brisk. With global brands competing along with Indian and Chinese players, the price has come down significantly in last few years. Five
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