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Table of Contents
Table of Contents ........................................................................................................................................... 1

Chapter one-Introduction &Problem formulation ........................................................................3
1. Introduction .................................................................................................................................... 3 2. Problem formulation....................................................................................................................... 5
2.1 Delimitations............................................................................................................................................ 5

Chapter Two- Methodology & theory..........................................................................................7
1. Methodological approaches ............................................................................................................ 8
1.1-Choice of methodology approach ............................................................................................................. 9 1.2- Design of the thesis ............................................................................................................................... 10 1.3-Data collection ....................................................................................................................................... 11

2. Literature overview .................................................................................................................... 11

Charter Three -Novo Nordisk & Diabetes medicinen................................................................. 13
1. Novo Nordisk ................................................................................................................................ 13 2. Diabetes

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