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Theory Of Communication Rhetorical Analysis

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Theory Of Communication Rhetorical Analysis
THEORIES OF COMMUNICATION (304)

organisations can be seen as multi-headed hydra with many heads speaking simultaneously to different internal and external audiences, sometimes causing problems on agreement, remaining on message and can lead to contradictions of information if organisational communication isn’t coordinated properly. Information is usually communicated through stories

Different theories attempt to map out the terrain of communication within organisations.

Organisational behaviour (OB) theory holds the view that the flow of instructions from the top to the bottom of an organisation is supposed to ensure that employees do what management decides they should do. there are several different emphases contained within the organisational behaviour perspective, the first being:

- A cultural emphasis, in
…show more content…
It isn’t assumed that your view will conform but rather it is assumed that they will not.

- A recently emerging theory on communication within organisations is ‘discourse theory’. Theorists in this field take the perspective that discursive communication informs our actions and decision making processes. For example, the discourse of human resource management allows you to ask certain questions, make assumptions about employees and so on, which are entirely different from those that would be triggered by taylors scientific management. Discourse is thus constitutive of the object one is talking about.

- Theorist morgan (1986) write of “images of organisations”, saying: if you think of organisations as machines instead of cultures, it makes a big difference when you try and understand them and act upon that understanding. Discourse thus significantly shapes our organisational

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