Theory Nike Case Study
AN OBJECTIVE CASE STUDY FOR NIKE COMPANY
Present to
The Faculty of the Department of Commerce
Raffles International College
Ho Chi Minh City
In Partial Fulfillment of the Requirements
For Management Theory and Application
By
Vu Nhat Nam (Kelvin)
Ho Thanh Chung (Andy)
CASE STUDY 1
NIKE COMPANY
VU NHAT NAM (KELVIN)
HO THANH TRUNG (ANDY)
Table of Contents I. Introduction……………………………………………………..pp. 3 II. Objective case question 1
Explain Centralized vs. Decentralized Organizational Structure A. Compare between the two structures B. Explain in which type of organization can be more suitable for each structure
…………………………………………………………………….pp. 4-6 III. Objective case question 2
Introduce Appropriate Employee Performance Management Systems for the two structures A. How does the system work? B. What are the advantages and disadvantages of the system?
…………………………………………………………………….pp. 7-11 IV. Objective case question 3
Analyze Barriers of communication and how IT lowers the barriers in the two structures A. Search for barriers of effective communication in organizations in the structures B. What are IT systems can possibly solve the problems?
…………………………………………………………………….pp. 12-13 V. Objective case question 4
Introduce IT applications to develop an effective and productive team in the two structures
…………………………………………………………………….pp. 14-15 VI. Conclusion ……………………………………………………….pp. 16 VII. Reference …………………………………………………………pp. 17
PART I
INTRODUCTION
Nike, Inc is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, It is the world 's leading supplier of athletic shoes and apparels and a major manufacturer of sports equipment
The name came from the Greek name for the Goddess of Victory. The company was originally named "Blue Ribbon Sports. This brand is one of the most famous sports industry company in the world, Nike
Present to
The Faculty of the Department of Commerce
Raffles International College
Ho Chi Minh City
In Partial Fulfillment of the Requirements
For Management Theory and Application
By
Vu Nhat Nam (Kelvin)
Ho Thanh Chung (Andy)
CASE STUDY 1
NIKE COMPANY
VU NHAT NAM (KELVIN)
HO THANH TRUNG (ANDY)
Table of Contents I. Introduction……………………………………………………..pp. 3 II. Objective case question 1
Explain Centralized vs. Decentralized Organizational Structure A. Compare between the two structures B. Explain in which type of organization can be more suitable for each structure
…………………………………………………………………….pp. 4-6 III. Objective case question 2
Introduce Appropriate Employee Performance Management Systems for the two structures A. How does the system work? B. What are the advantages and disadvantages of the system?
…………………………………………………………………….pp. 7-11 IV. Objective case question 3
Analyze Barriers of communication and how IT lowers the barriers in the two structures A. Search for barriers of effective communication in organizations in the structures B. What are IT systems can possibly solve the problems?
…………………………………………………………………….pp. 12-13 V. Objective case question 4
Introduce IT applications to develop an effective and productive team in the two structures
…………………………………………………………………….pp. 14-15 VI. Conclusion ……………………………………………………….pp. 16 VII. Reference …………………………………………………………pp. 17
PART I
INTRODUCTION
Nike, Inc is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, It is the world 's leading supplier of athletic shoes and apparels and a major manufacturer of sports equipment
The name came from the Greek name for the Goddess of Victory. The company was originally named "Blue Ribbon Sports. This brand is one of the most famous sports industry company in the world, Nike