the wrights of Howth
Wrights of Howth
BABS III
Stephan Schibalsky
Illustration 1 : Wrights of Howth Logo
Illustration 1 : The Wrights of Howth…………………………………….....1
Illustration 2 : PESTEL……………..……………………………………......4
Illustration 3 : Marketing Mix.…….………..………………….…….............7
II
Table of Content
1. Introduction……………………………………………………………………………….............1
1.1 Purpose of the document……………………………………………………………...1
2. Market Selection.................................................................................................................2
2.1 The European Salmon Market..............................................................................2
2.1.1 Germany……………………………………………………………………...2
2.1.2 France………………………………………………………………………...2
2.1.3 Spain …………………………………………………...….………………....2
2.1.4 Conclusion…………………………………………………………………....3
3. Identification of international marketing issues faced by the firm……………………….......4
3.1 PESTEL………………………………………………………………………………….4
3.1.1 Political…………………….......................................................................5
3.1.2 Economi……………………………………………………………………….5
3.1.3 Social…...................................................................................................5
3.1.4 Legal………………………………….........................................................5
3.1.5 Conclusion…………………………………………………………………….6
4. International Marketing Mix……………………………………………………………………....7
4.1 Product...................................................................................................................7
4.2 Price…………………..…………………………………………………………………..8
4.3 Place……………………………………………………………………………………...8
4.4 Promotion………………………………………………………………………………...9
4. Conclusion…………………………………………………….………………………..................9
5. References…………………………………………………………………………………..........IV
III
1. Introduction
Founded in 1893, The Wrights of Howth is a family based seafood company located in the small town of Howth nearby Dublin, Ireland.
Their main
BABS III
Stephan Schibalsky
Illustration 1 : Wrights of Howth Logo
Illustration 1 : The Wrights of Howth…………………………………….....1
Illustration 2 : PESTEL……………..……………………………………......4
Illustration 3 : Marketing Mix.…….………..………………….…….............7
II
Table of Content
1. Introduction……………………………………………………………………………….............1
1.1 Purpose of the document……………………………………………………………...1
2. Market Selection.................................................................................................................2
2.1 The European Salmon Market..............................................................................2
2.1.1 Germany……………………………………………………………………...2
2.1.2 France………………………………………………………………………...2
2.1.3 Spain …………………………………………………...….………………....2
2.1.4 Conclusion…………………………………………………………………....3
3. Identification of international marketing issues faced by the firm……………………….......4
3.1 PESTEL………………………………………………………………………………….4
3.1.1 Political…………………….......................................................................5
3.1.2 Economi……………………………………………………………………….5
3.1.3 Social…...................................................................................................5
3.1.4 Legal………………………………….........................................................5
3.1.5 Conclusion…………………………………………………………………….6
4. International Marketing Mix……………………………………………………………………....7
4.1 Product...................................................................................................................7
4.2 Price…………………..…………………………………………………………………..8
4.3 Place……………………………………………………………………………………...8
4.4 Promotion………………………………………………………………………………...9
4. Conclusion…………………………………………………….………………………..................9
5. References…………………………………………………………………………………..........IV
III
1. Introduction
Founded in 1893, The Wrights of Howth is a family based seafood company located in the small town of Howth nearby Dublin, Ireland.
Their main