the tipping point
“The Tipping Point: How Little Things Can Make a Big Difference.” By Malcolm Gladwell.
Malcolm Gladwell, the author of The Tipping Point, explores the phenomenon known as the tipping point. According to Gladwell the tipping point is the moment at which "an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire". In other words, the point when an idea, trend, or behavior becomes an sensation to the world. Gladwell researches the behaviors of fashion trends, crime rate, and best selling novels to explain how small, yet powerful changes can result in an tipping point. Gladwell compares the idea of the tipping point to an epidemic of the flu. A simple sneeze from a sick person can start a flu epidemic just as a word of mouth can make a restaurant a big success. Gladwell seperates his book into the three rules of epidemics. The law of the few, the stickiness factor, and the power of context each explain how and why an idea, trend, or behavior results in an epidemic. Gladwell uses examples such as Paul Revere's midnight ride to support his ideas on epidemics. Malcolm Gladwell states that "Paul Revere's ride is perhaps the most famous historian example of a word-of-mouth epidemic". Gladwell continues by calling Paul Revere a connector, a person who is truly socially diverse. Revere was able contact an abundant amount of people because he was connected with a large amount of diverse people. According to Gladwell, the message itself has to be sticky enough to make people listen and respond. The message "the British are coming" was a sticky phrase that made the message itself important enough to respond to. Malcolm Gladwell's context law states at the environment at which a message is sent also makes an impact. Paul Revere sent his message in the evening because the majority of people are sleeping and when they are woken up by a noise they are more susceptible to listen. The Tipping Point is a brilliantly written
Malcolm Gladwell, the author of The Tipping Point, explores the phenomenon known as the tipping point. According to Gladwell the tipping point is the moment at which "an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire". In other words, the point when an idea, trend, or behavior becomes an sensation to the world. Gladwell researches the behaviors of fashion trends, crime rate, and best selling novels to explain how small, yet powerful changes can result in an tipping point. Gladwell compares the idea of the tipping point to an epidemic of the flu. A simple sneeze from a sick person can start a flu epidemic just as a word of mouth can make a restaurant a big success. Gladwell seperates his book into the three rules of epidemics. The law of the few, the stickiness factor, and the power of context each explain how and why an idea, trend, or behavior results in an epidemic. Gladwell uses examples such as Paul Revere's midnight ride to support his ideas on epidemics. Malcolm Gladwell states that "Paul Revere's ride is perhaps the most famous historian example of a word-of-mouth epidemic". Gladwell continues by calling Paul Revere a connector, a person who is truly socially diverse. Revere was able contact an abundant amount of people because he was connected with a large amount of diverse people. According to Gladwell, the message itself has to be sticky enough to make people listen and respond. The message "the British are coming" was a sticky phrase that made the message itself important enough to respond to. Malcolm Gladwell's context law states at the environment at which a message is sent also makes an impact. Paul Revere sent his message in the evening because the majority of people are sleeping and when they are woken up by a noise they are more susceptible to listen. The Tipping Point is a brilliantly written