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|It’s Most Valuable Cash Crop |
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|8/20/2010 |
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|Caroline Antony |
ABSTRACT:
Sri Lanka and tea have been synonymous with each other since the age of imperialism. Since then though, the tea industry has undergone major changes as it develops in response to adjustments in preferences by global consumers and as it struggles to maintain the quality of its tea exports in the face of aggressive promotion of cheaper, sub-par tea brands by foreign competitors. The country 's tea brands have continued to exhibit a resilient hold on international markets by protecting the purity of their tea production and nurturing growth by discovering new export markets and eliminating trade barriers.
The cultivation of tea in Sri Lanka is a century old tradition that many of us natives of the nation have personally connected to in a variety of ways. So much of the country 's geographic and demographic makeup has evolved around the prosperity of the tea trade and its perseverance has often been seen as a testament to the ingenuity and formidability of the Sri Lankan people. As early as 1873, Sir Arthur Conan Doyle, author of The Hound
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