the swot of G SHOCK
G-shock is a watch band of Casio. In the following words; I will bring out its strength, weak, opportunity and threat. Firstly, including me and my group mates recognize strength and weak mainly be partial to external factors of the firm (g-shock, Casio), on the other hand, opportunity and threat trend to internal factors, they influenced by the market and society etc.. Strength, G-shock has many series, such as BABY-G, G-COOL, and MR-G, MT-According this diversification strategy; it can spread risks and seeking stable development, Casio has a long history, Casio brand is protected with 1,986 registered trademarks in 187 countries around the world, so it is creditable, consumers are confidence with the products. Weak, the design of the watches more often than not is visually too simple; it is hard to have a breakthrough, consumer feel boring of the watch appearance and they have other choice, Casio faces is that they are not as large as their competitors. This means that they do not have the same economy of scale benefits that Sony or Toshiba may possess. Opportunity, CASIO can tie-up with fashion houses and sponsoring events, the products are more innovative designs and styles to attract the youth, nowadays, 22 century, the internet is developed, the corporation easily propagate thought the media. Then consumers easily be in touch with the advertisements. Threat, Casio faces constant competitive rivalry from its larger competitors. The consumer electronics industry is constantly evolving. If Casio makes the wrong decisions, their products could quickly become obsolete in this constantly changing industry. Also Casio's sales are concentrated in the Japanese market. If Japan is unable to recover from the recent tsunami, Casio could see its sales drop significantly.