Automaticity is and important behaviour that allows frequent behaviours to be carried out unconsciously, while attention is diverted towards other, less familiar tasks. (Wheatley and Wegner, 2001). According to Goldenstein (2005), automatic response can be demonstrates b the Stroop effect, discovered by John Riddley Stroop, an American psychologist who illustrated autonomic processing and conscious visual control by demonstrating the effect of interferences in the reaction time of a task. This demonstrates reading as an automatic processing. As automaticity is the result of learning and repetitive behaviour, for those who have had enough practice, reading words does not require the use of many cognitive resources and therefore …show more content…
(Stroop, 1935). Where normally an automatic process occurs without intention, participants experience conflict in this task. The results found that subjects had a slower reaction time to colour incongruent words (Stroop, 1935). This study has been repeated many times, all with similar results, and has led psychologists to conclude that in such cases, readings an automated process, one that interferes with the ability of participants to state only the colour of the text. The purpose of this study was to investigate the Stroop effect through a computerized task by an application that creates and presents stimuli similar to those found in the original study by Stroop (1935). The methodology is laid in a way that similar to that used by Stroop presented with stimuli consisting of the names of colours in varying font colours It was hypothesised, from knowledge built on the results of previous experiments and studies on the Stroop effect, that the participants would take the shortest amount of time to respond to stimuli when the words are colour congruent, longer when the words are colour incongruent and an intermediate speed with non colour …show more content…
The task was accessed through a CD named PYB102 Experiments and accessed from a file named Lab 2 Stroop Effect. The task window was empty apart from the stimuli used in the tasks, The stimuli were 48 non-colour words (12 times for each of the 4 words), 48 colour words (12 times for each colour name) and printed colour of the words, which were manipulated so that each word appeared in each colour equally often, all presented in comfortably readable font. Participants used the keyboards provided to select their responses during the