Nike dominates the sports footwear market with a product line that caters to a variety of sports.…
Nike is a famous sport company in the world, and it was founded by Phil Knight and Bill Bowerman in 1964. The motivation to found Nike Company is Japanese running shoes. In 1962, Phil Knight traveled to Japan after he graduated from Stanford University. He found a Japanese athletic shoes company, Onitsuka Tiger Company during his travelling, and he really likes that company. He believes those shoes will be popular in American market in the future, and it is a good opportunity for him to start a business. Therefore, he made a contract with Onitsuka Tiger Company and imported those shoes into America starting his business. He and his partner Bill Bowerman invested one thousand dollars to fund this business and gave “Blue Ribbon Sports” for Nike Company’s original name. In 1966, Phil and Bill opened the first Blue Ribbon Sports retail s in Santa Monica, California. After a while, their company started to make the profits. In 1971, Carolyn Davidson got paid thirty-five dollars for designing a logo “swoosh” for Blue Ribbon Sports. Also, the swoosh logo started to be printed in the T-shirt product, and it presents the winged goddess’ spirit. Blue Ribbon Sports had about one million dollars for revenue in the end of 1971. In the beginning of 1972, Blue Ribbon sport broke contract with the Japanese Company, Onitsuka Tiger, and it planned to change its name to Nike, which is named from Greek Goddess of Victory. (Nike, inc. Company) At the same time, Blue Ribbon sport developed the first foreign market in Canada to sell their products. In 1976, Blue Ribbon sport already had $14 million revenue, and for the next year, the revenue became double, 28 million. That means their product became more and more popular, so the demand in the market keeps growing. Thus, BRS started to add new factories in foreign countries, like Taiwan and Korea (Nike, inc. history).…
The Athletic shoe industry had its start in 1892 when U.S Rubber company invented Keds and by 1917 they were being mass produced. Over the years the athletic shoe industry in the United States has evolved from crude shoes with rubber soles to a multibillion dollar industry promoted by Athletes, celebrities, and many other organizations. Athletic shoes commonly referred to as sneakers are no longer just worn during athletic activities. Sneakers have become fashion statements with countless designs and colors. Sneakers are now collectors’ items that cause thousands of Americans to patiently wait in line for their favorite sneaker to arrive. In 1984 Michael Jordan signed a contract with Nike to wear Air Jordans. Even after years of retirement, Air Jordans are still the most famous sneakers ever made. This was a turning point for Nike which until this day holds the largest percentage of the athletic shoe market in the United States.…
Nike was incorporated in 1968 and has become arguably synonymous with elite footwear/apparel amongst the world population (Nike 10K, 2009). Nike’s primary business “is the design and development and worldwide marketing of high quality footwear and apparel” (2009, pg.1). In addition, Nike also designs/markets sports equipment and accessory products. Nike puts a heavy emphasis on investing in the innovation and design of their products to give their customers a high-quality product. Nike is the largest seller of athletic footwear and apparel in the world (2009). Nike sets the bar for other companies in the sports apparel/footwear industry, like Under Armour.…
He outlined a plan for breaking the records Adidas had on the running-shoe market by using cheap Japanese labor to make a cheaper, better-quality running shoe. In 1964 Knight and his former track coach, Bill Bowerman, each invested $500 to start Blue Ribbon Sports, which was the start of Nike. They had both shown dissatisfaction with running shoes and decided to try to improve on shoe design. In 1972 the first shoe to appear under the Nike brand, The Cortez, came about.…
These are the words used to describe the “Swoosh” in the Nike logo that has become one of the most recognized symbols in the world. Nike's first logo design was designed by Carolyn Davidson in 1971 for just $35. Phil Knight, founder of Blue Ribbon Sports, Inc., hired Davidson to design a logo for a shoe stripe. Though the design did not enthrall Knight due to time constraints, the Nike ‘Swoosh’ logo was selected.…
On January 25, 1964, Bill Bowerman and Phil Knight founded “Blue Ribbon Sports.” Mr. Bowerman and Mr. Knight officially changed the name of their company “Blue Ribbon Sports”, to Nike, Inc. on May 30, 1971. It started out as the two of them selling running shoes from a Japanese manufacturer out of the back of their van. They would park their van outside of track meets and try to sell their running shoes to the athletes. Nike is now headquartered in Beaverton, Oregon. To think that Nike came all the way from selling running shoes out of a van shows how far they have come as a company. This shows what Nike’s effective marketing and advertising strategies, quality products, and successful financial plan was able to let them do throughout…
As you can see, Nike is a large brand when it comes to shoes, apparel and its various other sources of income.…
Nike is in a very competitive market, they are definitely not a monopoly by no means. They're are many buyers of shoes and now the market has quite a few sellers too. Adidas, Sketchers, Puma and Tommy Hilfiger are just to name a few of Nikes' competition. Nike is placed in the market in second just following Adidas. The shoe companies are substitutes for each other which makes for an elastic market. Consumer's who aren't set on one name can easily pick between all the brands to find the best deal. With Nike and Adidas in the lead it is apparent that the name makes a different. Nike doesn't spare in the advertising area in 1997 they spent $978.2 million.…
Since the day Nike was founded in 1964 in Beaverton, Oregon by Bill Bowerman and Phil Knight by using rubber and a waffle iron to make the sole of the first shoe, Nike has exploded onto the scene as one of the most popular brands on the market. Nike has gone from a few employees working in a garage to thousands of employees across the globe. “Nike directly employs more than 30,000 people across the globe, from designers and marketers to compliance monitors and accountants, to retail employees. In addition, Nike contracts with manufacturers that employ more than 800,000 workers” (NIKE, Inc., 2015).…
Nike is a very popular company in which was introduced to us in 1972 as a shoe with the infamous “swoosh” (Wikipedia, 2010). Nike stands for the winged goddess of victory according to greek mythology (Wikipedia, 2010). The swoosh represents one of her wings. Nike produces a wide range of sports equipment. Their first products were track running shoes. Nike sells an assortment of products, including shoes and apparel for sports activities like association football, basketball, running, combat sports, tennis, American football, athletics, golf and cross training for men, women, and children. Nike also sells shoes for outdoor activities such as tennis, golf, skateboarding, association football, baseball, American football, cycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing and other athletic…
Nike was established by Phil Knight and Bill Bowerman in 1972 and is considered to be one of the leading global athletic shoes and apparel marketers. They had started by shoes that Tiger Shoes sent them and improving them to make them better for runners in their shop Blue Ribbon Sports. Jeff Johnson was the first employee of Blue Ribbon Sports who marketed "The Swoosh" all throughout the 70s which was actually Nike's original name initially. In 1980, Nike became a publicly traded company. Nike has ever since been an ever expanding athletic company owning popular brands like Nike, Converse, Hurley, Jordan, and also Nike Golf. Within all these different companies Nike makes all things athletic including shoes, apparel, equipment, and also accessories. Nike has been in the limelight for having trouble in being an ethical company. It started with reports about 10 years ago of abuse in the overseas factories where their products were being made. They started the "Better World" campaign where they would go into these factories and make them so they met Nike standards. Nike designs its products, contracts out their manufacturing and then markets its products. They have over 600 factories owned by subcontractors which employ close to 550,000 people. Nike has become very much popular for its tagline “Just Do It!”, its “swoosh” logo and also for its celebrity sponsors like Tiger Woods.…
Nike is a worldwide powerhouse in the athletic shoe and apparel industry. Nike's short, but yet effective mission statement is characteristic of such success. Nike paints a picture of their company for the world to see their, "inspiration and innovation", as well as their "commitment to serve everyone in the world". Through a continuous effort by Nike to remain at the apex of technology and innovation, they are the market leader by a significant margin. As a result of Nike's pursuit of selling a broad spectrum of products, they possess a formidable competitive advantage.…
Nike’s mission statement is the following: “to bring inspiration and innovation to every athlete in the world”. ("Nike, inc. history," ) From the very start Bowerman and Knight sought out different ways to provide the most comfort and give the ultimate competitive advantage for the runners wearing their shoes. Knight constantly dissected the Tiger…
Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high-quality running shoes designed especially for athletes by athletes. Founder Philip Knight believed that high-tech shoes for runners could be manufactured at competitive prices if imported from abroad. The company’s commitment to designing innovative footwear for serious athletes helped it build a cult following among American consumers. By 1980, Nike had become the number-one athletic shoe company in the United States.…