The Sea Shepherd Conservation Society
Executive Summary
The following report entails a communication report on the non-for profit organisation, the Sea Shepherd Conservation Society, a marine wildlife and ecosystem protection group. It entails how the organisation chooses methods to communicate to their donators, supporters, governments and whalers and how exactly it delivers effective communication overall. A comparison of overall effectiveness with other non-for-profit organisations such as Amnesty International Australia, the CFA and the Westpac Life Saver Helicopter Foundation will made as each of the organisations use their websites, Twitter, Facebook, YouTube and even television to promote their cause. Each organisation will show a level of importance in the sense of developing a relationship of trust to engage their supporters and separate parties that they work with. Recommendations that will be outlined will be for the organisation to be clearer in their communication to push for donations. Social media needs to also address the financial aspect of the organisation as well as information about themselves.
Introduction
The Sea Shepherd Conservation Society is a non-for-profit group who endeavour to protect the marine wildlife and its ecosystem. A non-for-profit organisation must strive to gain and retain a donator base that are drawn to their cause, the Sea Shepherd Conservation Society communication modes is compared against other non for profit organisations such as Amnesty International, the CFA and the Westpac Lifesaver Helicopter Foundation. Each organisation adopts a communication modes that suit the organisation, yet all include social media tools such as Twitter and Facebook while also using their website as their base for communication. However, each of the organisations communicates differently with their stakeholders and use different communication tools dependent on their cause and activity.
The conservation group utilize communication tools that embody eight aspects of
The following report entails a communication report on the non-for profit organisation, the Sea Shepherd Conservation Society, a marine wildlife and ecosystem protection group. It entails how the organisation chooses methods to communicate to their donators, supporters, governments and whalers and how exactly it delivers effective communication overall. A comparison of overall effectiveness with other non-for-profit organisations such as Amnesty International Australia, the CFA and the Westpac Life Saver Helicopter Foundation will made as each of the organisations use their websites, Twitter, Facebook, YouTube and even television to promote their cause. Each organisation will show a level of importance in the sense of developing a relationship of trust to engage their supporters and separate parties that they work with. Recommendations that will be outlined will be for the organisation to be clearer in their communication to push for donations. Social media needs to also address the financial aspect of the organisation as well as information about themselves.
Introduction
The Sea Shepherd Conservation Society is a non-for-profit group who endeavour to protect the marine wildlife and its ecosystem. A non-for-profit organisation must strive to gain and retain a donator base that are drawn to their cause, the Sea Shepherd Conservation Society communication modes is compared against other non for profit organisations such as Amnesty International, the CFA and the Westpac Lifesaver Helicopter Foundation. Each organisation adopts a communication modes that suit the organisation, yet all include social media tools such as Twitter and Facebook while also using their website as their base for communication. However, each of the organisations communicates differently with their stakeholders and use different communication tools dependent on their cause and activity.
The conservation group utilize communication tools that embody eight aspects of