Preview

The Role of the Media

Good Essays
Open Document
Open Document
295 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Role of the Media
The Role Of The Media

The media, means of communication is a wide root of information and entertainment across the world. The various impressions it leaves upon the human mind, the views and ideas it may end us propagating do affect the people’s lifestyles, their way of thinking and even being.

The media today encompasses newspaper, magazines, periodicals, books, radio, television, cinema, the internet, the world wide web, e-mail, fax, etc. Although the use of internet and e-mail seems to be recent phenomenon yet the other media has coexisted with it since its inception. In the Indian context, a skillful synthesis between traditional and folk forms of communication on the one hand and the modern print and audio-visual media including satellite communication on the other hand, is being tried out. Even though electronic media scores over the print media, the later still holds its ground. The media has the ability to penetrate the remotest part of the earth and can make us feel its presence everywhere. The CNN’s coverage of the Operation Desert Storm, the US-led war to liberate Kuwait from Iraqi occupation in 1991, demonstrated the extensive reach of the electronics media. The media coverage of various natural disasters, terrorist strikes and the Anglo-American invasion of Iraq are other example.

The print media enjoys great readership. The advent of the electronic media has never threatened its existence. Some of the journalists, in fact, enjoy great fan-following and are respected for their work. Indians from the literacy circles have got the Nobel Prize, the Man Booker Prize and have won the other accolades. Some people think that the banning of books like ‘The Satanic Verses’, by Salman Rushdie, ‘Lajja ’ by Taslima Nasreen may throttle the freedom of

You May Also Find These Documents Helpful

  • Good Essays

    In the past century, media has grown exponentially. Starting off with the newspaper, then going to the radio, then eventually the television and now to cell phones, media has become a huge role in today’s society. It is our source for news. Media has become a crucial necessity in recent times. With media, news is able to spread faster around the world than it ever has before. Media has a very important role in society, specifically with the improvements on the spread of information.…

    • 1145 Words
    • 5 Pages
    Good Essays
  • Good Essays

    The media is unquestionably a pivotal institution in society. Media is the main means of mass communication, which includes visual, audio, and print. The media affect society by molding opinions and perspectives. Therefore, as the fulcrum of society, the media plays various roles such as communication, consolidation of information, and as a watchdog of society along with its institutions. In addition, it is a source of entertainment, advertisement, and corporate social responsibility.…

    • 548 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Media are “…technologically developed communication industries, normally making money, which can transmit information and entertainment across time and space to individuals and/or large groups of people…” (O’Shaughnessy and Stadler, 2008:3).The media are an integral part of modern life experience in society today (Giddens 2001, 452). They surround us in its various forms through each waking moment of our lives, whether TV or radio, newspapers and magazines or most recently the internet and mobile phones.…

    • 701 Words
    • 3 Pages
    Powerful Essays
  • Satisfactory Essays

    Role of Media

    • 711 Words
    • 3 Pages

    It is often said that the world has become global village. Telecommunication, radio and television and finally computer have reduced distance and brought the most countries aloes enough to each other. Indeed, it has become an effective instrument for norms of democracy facilitate the decision, making process. In complex globalized world, role of media has become diversified and effective. Hence, peace or war politics or trade, diplomacy or commerce, religions or conflicts, civilization media could decide about the victor, vanquished, winner and the loser, and can get information on wide range of subjects.…

    • 711 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Mass Communication

    • 5371 Words
    • 22 Pages

    Abstract: Mass media is often linked to the word „communication‟ which generally refers to an exchange of information and messages. Mass media which involves in Newspapers, Radio, Television, Films, and the like, refers to methods of message transmission over space and time. According to historical evidence, oral exchange of news was the common method of communication in ancient India, whereas the modern medium of communication system was originated since the end of the eighteenth century. The present inquiry deals with variety of sub topics when analyzing Indian mass media. The coverage, popularity, diversification, westernization, commercialization, technology, entertainment, education, politics, sex, violence, women and children, are some of such topics which are deeply and sociologically analyzed in the study. The print media, Radio, TV, and Films are taken into account as comprised of Indian mass media throughout the study. Having understood that the nature of mass media is determined by social conditions, a Herculean attempt is made to understand Indian mass media as a manifestation of social implications in association with the society of India. According to study, Indian mass media is a symbol as well as a reflection of India society, which is extremely heterogeneous, diverse, and most importantly, a place of wide range of opinions. [International Journal of Communicology 2011; 1(1)]. (ISSN: 2012- 8088) Key Words: Mass Media, Communication, Indian Society…

    • 5371 Words
    • 22 Pages
    Better Essays
  • Good Essays

    India is one of the greatest democratic country in the world, which is based on the three pillars: Executive, Legislature and Judiciary. These three pillars monitor to each other, but now a days the Media is playing a role of the fourth pillar of democracy, which keeps eyes on these three pillars.…

    • 516 Words
    • 3 Pages
    Good Essays
  • Good Essays

    changing role of media

    • 665 Words
    • 3 Pages

    Media Empowerment is a sign of true democracy-it is the perfect tool to communicate with one and all, in short the entire world. It has been 60 years since India achieved its independence; Indian media has grown by leaps and bounds. A person rejoicing on listening to their favorite radio programme is a thing of the past. In this day and age, media is splattered all over the place-snazzy tabloids, round -the clock- news channels and not to forget, the revamped radio circuit.…

    • 665 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Role of Media and Press

    • 403 Words
    • 2 Pages

    ← Worked under advertising supervisors and marketing directors who implement advertising strategies and promotional campaigns…

    • 403 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Media and Ethics

    • 1206 Words
    • 5 Pages

    Over the years, media has turned into a crucial element of our daily lives, all over the world. The fast paced growth of new media and its impacts are generally inevitable, mainly due to the presence of the internet, digital, social and interactive media. Once a news article or press release is aired, it is watched by millions of viewers all across the globe. This will surely lead to consequences, regardless of how big, small, negative or positive they may be. The evolution of technology has changed the world significantly. This has in turn, facilitated in building up a relationship with the media and allows interacting with a much wider audience than ever before (Khodarahmi E, 2009).…

    • 1206 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Role of Media and Press

    • 628 Words
    • 3 Pages

    The importance and the impact of the media, written or electronic cannot be marginalized in the world of today. In the modern world of quick communication and quick information, media plays a very crucial role. The original role of the media was and still is to give to the public all relevant information about occurrences in the country and the world. Now the written media includes a host of publications, dailies, fortnightly, weeklies, monthly all giving information about events with supplement of suggestions and comments by learned people. Today, the print media has acquired such proportions that, there is absolutely no avenue of knowledge or information that is left out. Multifarious avenues are being touched upon, whether it be local, national or international. All avenues of news, business, health, sports, films and entertainment are being dwelt upon at great length. The great advantage of this media in spreading of news, knowledge and information through the length and breadth. Even the remotest of villages of India get at least one daily newspaper in their local language. This keeps them abreast of the latest news and happenings of the world. Moreover, written media is the cheapest medium of collecting all important information of the district, city, country and the world. Next in importance come the electronic media, i.e. the radio and the television. Thus, the media, whatever it be print or the electronic media, its importance at least in the modern world cannot be denigrated. While we are sitting in our drawing rooms at home, we can get all the information of all happenings around the world. We get a sea of knowledge and all the information, relaxing at home.…

    • 628 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Role of Media in Politics

    • 551 Words
    • 3 Pages

    The idea that media should serve the society, particularly in the third world, in solving the problems people are facing has already gained momentum. Journalists, politicians and even the general public are talking about the necessity of harnessing the media .Around election time, the media is extre c opinion in its favour…

    • 551 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Today, in this ultra modern world, the role of media and particularly of print media has been augmenting day by day. It has been serving as a vigilant watchdog of India.…

    • 916 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Medias Influence

    • 374 Words
    • 2 Pages

    The media plays an important role in our society today. It’s all around us, from the newspapers, magazines and books we read, to the music and radio we listen to each day while we go to work.…

    • 374 Words
    • 2 Pages
    Good Essays
  • Good Essays

    HESSELGRAVE, David J., Communicating Christ Cross-culturally: An Introduction to Missionary Communication, Allahabad: St. Paul Publications, 1981.…

    • 8911 Words
    • 36 Pages
    Good Essays
  • Powerful Essays

    TELEVISION NEWS media is one of the most important catalysts that has an invariably important role to play in shaping up public opinions, sentiments, and dogmas by promulgating accurate and desirable information and knowledge. Due to its vast intrusion in public life, it has the power of creating an enduring impact on society and culture of a region. Today, TV news channels in India are facing a qualitative crisis pertaining to disseminated content in the package of news.…

    • 4410 Words
    • 18 Pages
    Powerful Essays