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The Role of Internet in Marketing

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The Role of Internet in Marketing
The role of internet in marketing
In this task I will be discussing a very important subject of today’s world of business which is internet marketing. To start off my task, I am going to give a general idea of history of the internet, general functions it can perform and how the internet has generally changed the society in many different ways and aspects.
The history of establishing the internet originally goes back to 1950s and that’s when it first came on the scene, no one ever thought of the possibility that this project of internet would go quite far with the time. Nowadays, there’s no one that doesn’t depend on internet/computer usage. We’d clearly see that most of the important daily processes and work are most likely to be done through the use of the internet; there would be no such big popularity for computers in our today’s society if it wasn’t for the internet. The 1970s was the period when networks were interlinked, 1982 is the date when worldwide network was established and 1995 can be pointed at as the year when internet was widely commercialised.
The internet functions in many different areas and it’s always useful and helpful to everyone in order to accomplish their different needs. For example, internet services such as E-mail provides a great mean of communication, not only between businesses (B2B) but also its very useful between businesses and customers (B2C) as well and customers to customers’ (C2C) communications too. The Internet is also considered to be the most common, advantageous and fastest source of gathering information, for instance the services that the internet presents such as the World Wide Web (WWW) holds tremendous amount of information, much of which is easily accessible and available 24 hours per day. Also, another use of internet’s wide services is that you can process payments through it very easily and smoothly; there are so many advantages of online payments/transactions which the internet’s service provides. Some of

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